The market for commercial electrical contracting services is very fragmented and crowded. Among these, only a few are large firms with 20 or more electricians on staff. The remainder are small firms with less than three full-time electricians. Premiere Electric's current niche is its strong relationship with former customers of Gardner and Miller. But this will not be sufficient for growth in a competitive market.
By focusing on data, communication and electrical installation and maintenance, Robin reduces her direct competitors to two large electrical firms that bid on the area's largest projects. Though, one day, Premiere Electric plans to be a force in the area's largest projects, an opportunity exists now for new customers whose smaller projects are not being pursued aggressively by Robin's competitors.