Premiere Electric

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Electrical Contractor Business Plan

Market Analysis Summary

Premiere Electric's focus is to meet the demands of the former Gardner and Miller customer base. Premiere Electric has established relationships with these companies and believes we will receive referral business from them over time. The company estimates that 80% of revenues will come from old Gardner and Miller clientele and 20% from new referrals and business. Though the former Gardner and Miller clientele will be important during the first year of business, Robin knows the future of the business is new referrals. The table below further estimates the total market potential of type of services rendered by Premiere Electric in the Richmond tri-county area.

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Gardner and Miller Customers 0% 250 250 250 250 250 0.00%
New Customers 20% 2,000 2,400 2,880 3,456 4,147 20.00%
Other 0% 0 0 0 0 0 0.00%
Total 18.23% 2,250 2,650 3,130 3,706 4,397 18.23%

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