One Week At A Time targets all people in general, but the content will be slanted towards what we call "busy people." These are people who most likely have busy lives such as being a full-time student, working, having a family, etc. These people often feel that they're too busy to help the Earth, and often think it takes a ton of work to lessen their environmental impact. They tend to be in the 18-55 age range, moderate to high income level, and they live in all geographical locations. Obviously, our market must have access to the Internet in order to view our site.
Our secondary markets are students who range from 12-22 in age who can get started early on being Earth-friendly, and the retired community who may have more free time to help live an Earth-friendly life.
These markets really encompass everyone, but we expect our primary market to account for a majority of our visitors and sales.
We segment our market by their "state in life." By "state in life" we mean what age and point in life the people in the market are in. Usually their "state of life" has a bearing on what their interests are, how much free time they have, and how much income they have. Our market is segmented in the following way:
One Week At A Time's main goal is to help people live in a more Earth-friendly manner, so that's the main reason why we are targeting any market in general, but there are specific reasons we'll tailor content to our different market segments.
One Week At A Time actually falls in two different industries.
The content on the One Week At A Time website will generally be aimed at people who are not experts on living an Earth-friendly life. People who are already experts most likely will not need our site to get information on how they can help the environment, or need our site to point them to Earth-friendly products. Therefore, most of the time we'll be introducing people to ways they can help their environment, and introducing them to products they might not know even exist.
Our customers will choose us over competing environmental websites because we won't overwhelm them with information. We will provide a fun writing style with weekly tasks that actually have our visitors accomplish something that helps the Earth or lessens their impact. These changes will be noticeable to them, and we believe we will make people happy and feel empowered from using our site, while also forming a personal relationship with our site. We feel this will cause them to recommend our site to friends, and to listen to our product recommendations and buy directly from the links on our site and in our emails.
We will make the product-finding process simple, because it can often be overwhelming. If someone tells you that you should buy a chlorine-free cleaner, how do you know where to find that or which one to choose out of the many options? Users of One Week At A Time will trust us and we will simplify the process by giving them one or two choices and retailers to choose from to buy that chlorine-free cleaner.