Third Degree I.D.
Third Degree I.D. is located in Savannah, Georgia. It sells instructional design products and services to the corporate, education, government and healthcare e-learning markets. The company is committed to high quality instructional design and educational new media development. It sells program/curriculum design and development, course design and development, program/curriculum and course evaluation, content analyses and revision, rich-media production, e-learning training, e-learning consulting, and additional services, such as market research, editing, document workflow, and translation. Third Degree I.D. employs an object-oriented design methodology that yields flexible, scalable, and reusable content. This approach provides clients with rich, targeted solutions that are easily replicated and maintained.
2.1 Start-up Summary
To begin the business, we require $5,924 in start-up expenses, and another $13,000 in non-cash assets. Details of these requirements can be found below.
- Attorney Consultation — $300
- Initial Filing Fee for LLC — $400
- Name and Logo Trademark — $300
- Website Domain (2 Years) — $14
- Website Hosting (1 Year) — $96
- Stationery/Letterhead + Envelopes (500 set) — $500
- Business Cards (500 x 3) — $300
Memberships and Subscriptions
- Coastal Beta — $75
- eLearning Guild — $95
- Faculty Finder.com — $745
- Authoring and Multimedia Software for Sony Vaio — $1,000
- Authoring and Multimedia Software for Mac Powerbook — $1,000
- Authoring and Multimedia Software for SH Desktop — $300
DS Laptop (Sony Vaio) — $2,500
MH Laptop (Mac 15″ Powerbook — $2,500
SH Desktop + Laser Printer + Scanner — $2,000
Networked Content Server — $6,000
Each of the the founding partners will make an equal investment of $35,000 in starting the business. In addition, the partners intend to secure a 2-year commercial loan in the amount of $30,000 to cover the working capital requirements for the initial period of operations.
All startup expenses and funding requirements are summarized in the tables below.
|Annual State Fees||$300|
|Website domain and hosting||$109|
|Stationary/ Business Cards||$800|
|Wireless Home Network (Airport)||$200|
|Total Start-up Expenses||$5,924|
|Other Current Assets||$0|
|Start-up Expenses to Fund||$5,924|
|Start-up Assets to Fund||$129,076|
|Total Funding Required||$135,000|
|Non-cash Assets from Start-up||$13,000|
|Cash Requirements from Start-up||$116,076|
|Additional Cash Raised||$0|
|Cash Balance on Starting Date||$116,076|
|Liabilities and Capital|
|Accounts Payable (Outstanding Bills)||$0|
|Other Current Liabilities (interest-free)||$0|
|Additional Investment Requirement||$0|
|Total Planned Investment||$105,000|
|Loss at Start-up (Start-up Expenses)||($5,924)|
|Total Capital and Liabilities||$129,076|
2.2 Company Ownership
Third Degree I.D. is structured as a limited-liability company (LLC), consisting of three executive partners: Susan Hines, Mona Meyer, and Daniel Stanford, who will function in the roles of chief executive officer (CEO), chief learning officer (CLO), and chief creative officer (CCO).