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Third Degree I.D.

Company Summary

Third Degree I.D. is located in Savannah, Georgia. It sells instructional design products and services to the corporate, education, government and healthcare e-learning markets. The company is committed to high quality instructional design and educational new media development.  It sells program/curriculum design and development, course design and development, program/curriculum and course evaluation, content analyses and revision, rich-media production, e-learning training, e-learning consulting, and additional services, such as market research, editing, document workflow, and translation. Third Degree I.D. employs an object-oriented design methodology that yields flexible, scalable, and reusable content. This approach provides clients with rich, targeted solutions that are easily replicated and maintained.

2.1 Start-up Summary

To begin the business, we require $5,924 in start-up expenses, and another $13,000 in non-cash assets. Details of these requirements can be found below.


Legal Expenses

  • Attorney Consultation — $300
  • Initial Filing Fee for LLC — $400
  • Name and Logo Trademark — $300

Website Expenses

  • Website Domain (2 Years) — $14
  • Website Hosting (1 Year) — $96


  • Stationery/Letterhead + Envelopes (500 set) — $500
  • Business Cards (500 x 3) — $300

Memberships and Subscriptions

  • Coastal Beta — $75
  • eLearning Guild — $95
  • Faculty — $745


  • Authoring and Multimedia Software for Sony Vaio — $1,000
  • Authoring and Multimedia Software for Mac Powerbook — $1,000
  • Authoring and Multimedia Software for SH Desktop — $300

Long-term Assets

Computer Hardware

  • DS Laptop (Sony Vaio) — $2,500
  • MH Laptop (Mac 15″ Powerbook — $2,500
  • SH Desktop + Laser Printer + Scanner — $2,000
  • Networked Content Server — $6,000

Start-up Investment

Each of the the founding partners will make an equal investment of $35,000 in starting the business. In addition, the partners intend to secure a 2-year commercial loan in the amount of $30,000 to cover the working capital requirements for the initial period of operations.

All startup expenses and funding requirements are summarized in the tables below.

Sbp, educational software business plan, company summary chart image

Start-up Expenses
Legal $1,000
Annual State Fees $300
Insurance $200
Website domain and hosting $109
Stationary/ Business Cards $800
Office Supplies $100
Wireless Home Network (Airport) $200
Memberships/Subscriptions $915
Software $2,300
Total Start-up Expenses $5,924
Start-up Assets
Cash Required $116,076
Other Current Assets $0
Long-term Assets $13,000
Total Assets $129,076
Total Requirements $135,000
Start-up Funding
Start-up Expenses to Fund $5,924
Start-up Assets to Fund $129,076
Total Funding Required $135,000
Non-cash Assets from Start-up $13,000
Cash Requirements from Start-up $116,076
Additional Cash Raised $0
Cash Balance on Starting Date $116,076
Total Assets $129,076
Liabilities and Capital
Current Borrowing $30,000
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $30,000
Planned Investment
S.Hines $35,000
M. Meyer $35,000
D. Stanford $35,000
Additional Investment Requirement $0
Total Planned Investment $105,000
Loss at Start-up (Start-up Expenses) ($5,924)
Total Capital $99,076
Total Capital and Liabilities $129,076
Total Funding $135,000

2.2 Company Ownership

Third Degree I.D. is structured as a limited-liability company (LLC), consisting of three executive partners: Susan Hines, Mona Meyer, and Daniel Stanford, who will function in the roles of chief executive officer (CEO), chief learning officer (CLO), and chief creative officer (CCO).