Nature's Candy
Execution
Marketing & Sales
Marketing Plan
Nature’s Candy is focused on the merging/redefined Internet marketplace. The users will be Baby Boomers, which represent approximately 50% of the discretionary income currently in the United States. They are looking for proactive, non-invasive, and non-pharmaceutical ways to stay healthy as they age. Nature’s Candy can bring these people cutting-edge products coupled with convenience and service.
The long range goal of Nature’s Candy is not only to dominate the naturopathic and homeopathic supplement market, but to create an icon brand. Initially the company will:
- Engage in Web-based marketing for the next year to generate awareness of the company and product information. Because Internet based advertising has declined in recent quarters, the prices for advertising have consequently significantly dropped making the expenditure more cost effective.
- Engage in outdoor advertising providing general awareness to the public at large and direct individuals to the company’s website.
Sales Plan
Nature’s Candy will process 90% of it’s sales online through a secure socket layer (SSL), an secure Internet connection. All orders will be charged to Visa, Mastercard, or American Express.
By ensuring that the website is easy to navigate as well as simple to order from, Nature’s Candy will be ensuring that people who make it to the website will end up purchasing something. This last point is key. Research indicates that too many sites that are not easy or intuitive lose customers who migrate through the site, often putting products in their basket, yet leave without purchasing anything.
Operations
Technology
Products
Nature’s Candy will market and sell private label (manufactured by a company that places the retailer’s name on the packaging) naturopathic homeopathic dietary supplements to individual consumers via the Internet. These products will include ginseng, ginkoba, and various antioxidants. After year one additional products will be offered.
Milestones & Metrics
Milestones Table
Milestone | Due Date | |
---|---|---|
Business Plan
|
Aug 21, 2017 | |
Office Set up
|
Sept 26, 2017 | |
Website Complete
|
Oct 23, 2017 | |
Complete Hiring Personnel
|
Dec 19, 2017 | |
Q1 Review
|
Mar 14, 2018 | |
Q2 Review
|
June 14, 2018 | |
Q3 Review
|
Sept 12, 2018 | |
Q4 Review
|
Dec 12, 2018 |
Key Metrics
Our key Metrics are
- # of views on the website
- # of visitors
- # of tweets and retweets
- # of returning customers
- inventory turnover
- customer favorite products