Dog and Cat Kennel Business Plan

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Noah's Arf

Appendix

Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Production Personnel
Playground supervisor $640 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280
Playground supervisor $640 $960 $960 $960 $960 $960 $960 $960 $960 $960 $960 $960
Playground supervisor part time $240 $480 $480 $480 $480 $480 $480 $480 $480 $480 $480 $480
Playground supervisor part time $120 $240 $240 $240 $240 $240 $240 $240 $240 $240 $240 $240
Playground supervisor $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Playground Supervisor $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Groomer $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Pet taxi/in-home care/dog walker $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $1,640 $2,960 $2,960 $2,960 $2,960 $2,960 $2,960 $2,960 $2,960 $2,960 $2,960 $2,960
Sales and Marketing Personnel
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
General and Administrative Personnel
Manager $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Reception 1 $720 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440
Reception 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $3,720 $4,440 $4,440 $4,440 $4,440 $4,440 $4,440 $4,440 $4,440 $4,440 $4,440 $4,440
Other Personnel
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 6 6 6 6 6 6 6 6 6 6 6 6
Total Payroll $5,360 $7,400 $7,400 $7,400 $7,400 $7,400 $7,400 $7,400 $7,400 $7,400 $7,400 $7,400
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Long-term Interest Rate 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00%
Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $2,800 $13,420 $15,760 $18,750 $21,845 $24,495 $32,415 $35,415 $37,115 $38,165 $40,165 $38,065
Direct Cost of Sales $235 $510 $640 $855 $910 $1,015 $1,265 $1,375 $1,375 $1,635 $2,140 $1,380
Production Payroll $1,640 $2,960 $2,960 $2,960 $2,960 $2,960 $2,960 $2,960 $2,960 $2,960 $2,960 $2,960
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $1,875 $3,470 $3,600 $3,815 $3,870 $3,975 $4,225 $4,335 $4,335 $4,595 $5,100 $4,340
Gross Margin $925 $9,950 $12,160 $14,935 $17,975 $20,520 $28,190 $31,080 $32,780 $33,570 $35,065 $33,725
Gross Margin % 33.04% 74.14% 77.16% 79.65% 82.28% 83.77% 86.97% 87.76% 88.32% 87.96% 87.30% 88.60%
Operating Expenses
Sales and Marketing Expenses
Sales and Marketing Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Advertising/Promotion $500 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Travel $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Miscellaneous $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Total Sales and Marketing Expenses $550 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Sales and Marketing % 19.64% 1.86% 1.59% 1.33% 1.14% 1.02% 0.77% 0.71% 0.67% 0.66% 0.62% 0.66%
General and Administrative Expenses
General and Administrative Payroll $3,720 $4,440 $4,440 $4,440 $4,440 $4,440 $4,440 $4,440 $4,440 $4,440 $4,440 $4,440
Sales and Marketing and Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
vehicle maintence $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Utilities $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Insurance $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Taxes $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Rent $0 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
Payroll Taxes 12% $643 $888 $888 $888 $888 $888 $888 $888 $888 $888 $888 $888
Other General and Administrative Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total General and Administrative Expenses $8,163 $12,628 $12,628 $12,628 $12,628 $12,628 $12,628 $12,628 $12,628 $12,628 $12,628 $12,628
General and Administrative % 291.54% 94.10% 80.13% 67.35% 57.81% 51.55% 38.96% 35.66% 34.02% 33.09% 31.44% 33.17%
Other Expenses:
Other Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Consultants $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Contract/Consultants $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Total Other Expenses $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Other % 8.93% 1.86% 1.59% 1.33% 1.14% 1.02% 0.77% 0.71% 0.67% 0.66% 0.62% 0.66%
Total Operating Expenses $8,963 $13,128 $13,128 $13,128 $13,128 $13,128 $13,128 $13,128 $13,128 $13,128 $13,128 $13,128
Profit Before Interest and Taxes ($8,038) ($3,178) ($968) $1,807 $4,847 $7,392 $15,062 $17,952 $19,652 $20,442 $21,937 $20,597
EBITDA ($7,038) ($2,178) $32 $2,807 $5,847 $8,392 $16,062 $18,952 $20,652 $21,442 $22,937 $21,597
Interest Expense $750 $738 $726 $714 $702 $690 $678 $666 $654 $642 $630 $618
Taxes Incurred ($2,636) ($979) ($424) $273 $1,036 $1,675 $3,596 $4,321 $4,749 $4,950 $5,327 $4,995
Net Profit ($6,152) ($2,937) ($1,271) $820 $3,109 $5,026 $10,788 $12,964 $14,248 $14,850 $15,980 $14,984
Net Profit/Sales -219.71% -21.89% -8.06% 4.37% 14.23% 20.52% 33.28% 36.61% 38.39% 38.91% 39.79% 39.36%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $2,800 $13,420 $15,760 $18,750 $21,845 $24,495 $32,415 $35,415 $37,115 $38,165 $40,165 $38,065
Subtotal Cash from Operations $2,800 $13,420 $15,760 $18,750 $21,845 $24,495 $32,415 $35,415 $37,115 $38,165 $40,165 $38,065
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $2,800 $13,420 $15,760 $18,750 $21,845 $24,495 $32,415 $35,415 $37,115 $38,165 $40,165 $38,065
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $5,360 $7,400 $7,400 $7,400 $7,400 $7,400 $7,400 $7,400 $7,400 $7,400 $7,400 $7,400
Bill Payments $79 $2,526 $7,465 $8,013 $8,734 $10,447 $11,117 $12,997 $14,009 $14,491 $15,239 $16,272
Subtotal Spent on Operations $5,439 $9,926 $14,865 $15,413 $16,134 $17,847 $18,517 $20,397 $21,409 $21,891 $22,639 $23,672
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $1,596 $1,596 $1,596 $1,596 $1,596 $1,596 $1,596 $1,596 $1,596 $1,596 $1,596
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $5,439 $11,522 $16,461 $17,009 $17,730 $19,443 $20,113 $21,993 $23,005 $23,487 $24,235 $25,268
Net Cash Flow ($2,639) $1,898 ($701) $1,741 $4,115 $5,052 $12,302 $13,422 $14,110 $14,678 $15,930 $12,797
Cash Balance $36,361 $38,259 $37,558 $39,299 $43,414 $48,466 $60,767 $74,190 $88,300 $102,978 $118,908 $131,704

Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $39,000 $36,361 $38,259 $37,558 $39,299 $43,414 $48,466 $60,767 $74,190 $88,300 $102,978 $118,908 $131,704
Inventory $4,000 $3,765 $3,255 $2,615 $1,760 $1,850 $1,835 $1,570 $1,513 $1,513 $1,799 $2,354 $1,974
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $43,000 $40,126 $41,514 $40,173 $41,059 $45,264 $50,301 $62,337 $75,702 $89,812 $104,776 $121,262 $133,678
Long-term Assets
Long-term Assets $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000
Accumulated Depreciation $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,000 $9,000 $10,000 $11,000 $12,000
Total Long-term Assets $100,000 $99,000 $98,000 $97,000 $96,000 $95,000 $94,000 $93,000 $92,000 $91,000 $90,000 $89,000 $88,000
Total Assets $143,000 $139,126 $139,514 $137,173 $137,059 $140,264 $144,301 $155,337 $167,702 $180,812 $194,776 $210,262 $221,678
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $2,278 $7,199 $7,724 $8,386 $10,079 $10,685 $12,530 $13,527 $13,984 $14,694 $15,796 $13,824
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $2,278 $7,199 $7,724 $8,386 $10,079 $10,685 $12,530 $13,527 $13,984 $14,694 $15,796 $13,824
Long-term Liabilities $100,000 $100,000 $98,404 $96,808 $95,212 $93,616 $92,020 $90,424 $88,828 $87,232 $85,636 $84,040 $82,444
Total Liabilities $100,000 $102,278 $105,603 $104,532 $103,598 $103,695 $102,705 $102,954 $102,355 $101,216 $100,330 $99,836 $96,268
Paid-in Capital $70,000 $70,000 $70,000 $70,000 $70,000 $70,000 $70,000 $70,000 $70,000 $70,000 $70,000 $70,000 $70,000
Retained Earnings ($27,000) ($27,000) ($27,000) ($27,000) ($27,000) ($27,000) ($27,000) ($27,000) ($27,000) ($27,000) ($27,000) ($27,000) ($27,000)
Earnings $0 ($6,152) ($9,089) ($10,359) ($9,540) ($6,431) ($1,405) $9,383 $22,348 $36,596 $51,446 $67,426 $82,410
Total Capital $43,000 $36,848 $33,911 $32,641 $33,460 $36,569 $41,595 $52,383 $65,348 $79,596 $94,446 $110,426 $125,410
Total Liabilities and Capital $143,000 $139,126 $139,514 $137,173 $137,059 $140,264 $144,301 $155,337 $167,702 $180,812 $194,776 $210,262 $221,678
Net Worth $43,000 $36,848 $33,911 $32,641 $33,460 $36,569 $41,595 $52,383 $65,348 $79,596 $94,446 $110,426 $125,410
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Overnight Care 0% $840 $2,800 $4,200 $6,300 $6,300 $6,300 $11,200 $11,200 $11,200 $11,200 $11,200 $11,200
Day Care 0% $1,150 $6,900 $6,900 $6,900 $9,200 $11,500 $13,800 $16,100 $18,400 $18,400 $18,400 $18,400
In Home Care 0% $120 $360 $360 $600 $1,200 $1,200 $1,200 $1,200 $600 $600 $1,200 $600
Wash Your Own 0% $0 $900 $900 $1,200 $1,200 $1,200 $1,200 $1,500 $1,500 $1,800 $2,100 $2,400
Grooming 0% $0 $0 $400 $500 $500 $600 $600 $750 $750 $1,000 $1,000 $900
Retail 0% $150 $250 $400 $600 $600 $800 $800 $1,000 $1,000 $1,500 $2,500 $1,000
Obedience 0% $0 $0 $390 $390 $585 $585 $585 $585 $585 $585 $585 $585
Small Animal Care/cats 0% $540 $2,160 $2,160 $2,160 $2,160 $2,160 $2,880 $2,880 $2,880 $2,880 $2,880 $2,880
Special requests, misc. 0% $0 $50 $50 $100 $100 $150 $150 $200 $200 $200 $300 $100
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $2,800 $13,420 $15,760 $18,750 $21,845 $24,495 $32,415 $35,415 $37,115 $38,165 $40,165 $38,065
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Overnight Care $50 $100 $150 $200 $200 $200 $400 $400 $400 $400 $400 $400
Day Care $75 $150 $150 $150 $200 $200 $250 $250 $250 $250 $250 $250
In Home Care $10 $10 $10 $15 $20 $20 $20 $20 $20 $20 $20 $20
Wash Your Own $0 $25 $25 $30 $30 $30 $30 $35 $35 $40 $40 $50
Grooming $0 $20 $25 $25 $25 $25 $25 $25 $25 $30 $30 $25
Retail $75 $125 $200 $300 $300 $400 $400 $500 $500 $750 $1,250 $500
Obedience $0 $25 $25 $25 $25 $25 $25 $25 $25 $25 $25 $25
Small Animal Care/cats $25 $50 $50 $100 $100 $100 $100 $100 $100 $100 $100 $100
Special requests, misc. $0 $5 $5 $10 $10 $15 $15 $20 $20 $20 $25 $10
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $235 $510 $640 $855 $910 $1,015 $1,265 $1,375 $1,375 $1,635 $2,140 $1,380

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