Shaw's Records Management and Data Storage
Strategy and Implementation Summary
Shaw’s Records Management and Data Storage has a strong sales advantage that will be the focus of our marketing. The advantage is the reputation and success of Martin Shaw in records management. For the past ten years, Mr. Shaw has been a valuable resource for record managers in the northeast corridor. His successes in improving the efficiency and accessibility of critical records are well documented and has been duplicated at a number of companies.
5.1 Sales Strategy
Martin Shaw will be the hub of our sales strategy. He will visit potential customers and deliver outsourcing proposals. Initially, Shaw’s will offer a 15% discount on storage rates for the first year. We anticipate that first month sales will be flat. Sales will pick up quickly in the second month.
5.1.1 Sales Forecast
The following is the sales forecast for three years.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | |||
| Storage | $506,000 | $590,000 | $700,000 |
| Storage Materials | $138,000 | $170,000 | $200,000 |
| Other | $0 | $0 | $0 |
| Total Sales | $644,000 | $760,000 | $900,000 |
| Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
| Storage | $0 | $0 | $0 |
| Storage Materials | $59,550 | $85,000 | $100,000 |
| Other | $0 | $0 | $0 |
| Subtotal Direct Cost of Sales | $59,550 | $85,000 | $100,000 |
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