Security First Shredding
Strategy and Implementation Summary
Security First Shredding will market an annual service contract at a 20% discount to small companies and a 15% discount to medium-size companies. We will offer a free on-site survey of the company’s facility to determine the company’s exact needs.
5.1 Competitive Edge
Security First Shredding’s competitive edge is our quick response to a customer’s request for services. Security First Shredding will respond within 24 hours of a request by a company for record shredding services. Our disposal trucks shred documents twice as fast as our competitors and has a greater load capacity.
Most importantly, Janet Wilson’s leadership is a tremendous competitive advantage. She was the top salesperson for both Shredd-All and Capital Shredding when she was with those companies. Her strength is her ability to use the assessment as a sales tool to demonstrate savings and promote the company’s services.
5.2 Sales Strategy
Security First Shredding’s sales strategy is to offer a free on-site disposal survey of the company’s facility. Janet Wilson, who performed such surveys with both Shredd-All and Capital Shredding in New York, will supervise the assessment. We anticipate that first month sales will be flat. Sales will pick up quickly in the second month.
5.2.1 Sales Forecast
The following is the sales forecast for three years.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | |||
| On-site Disposal | $220,000 | $230,000 | $290,000 |
| Off-site Disposal | $232,000 | $230,000 | $290,000 |
| Other | $0 | $0 | $0 |
| Total Sales | $452,000 | $460,000 | $580,000 |
| Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
| On-site Disposal | $17,200 | $23,000 | $29,000 |
| Off-site Disposal | $17,400 | $23,000 | $29,000 |
| Other | $0 | $0 | $0 |
| Subtotal Direct Cost of Sales | $34,600 | $46,000 | $58,000 |
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