Mirabile Dictu Advertising display case marketing business plan appendix. Mirabile Dictu Advertising will sell point of purchase advertising and marketing to national brand manufacturers for placement in retail stores.

Mirabile Dictu Advertising

Start your own business plan »

Display Case Marketing Business Plan

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Hand Tools 0% $0 $80,000 $0 $80,000 $0 $0 $80,000 $0 $0 $80,000 $0 $80,000
Power Tools 0% $0 $80,000 $0 $80,000 $0 $0 $80,000 $0 $0 $80,000 $0 $80,000
Mechanic Sets 0% $0 $100,000 $0 $100,000 $0 $0 $100,000 $0 $0 $100,000 $0 $100,000
Tool Boxes/Carriers 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Heavy Lawn Equipment 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Plumbing 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Auto Hardware 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Painting Supplies 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Fasteners 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Patio Door Repair 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Pool Supplies 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $260,000 $0 $260,000 $0 $0 $260,000 $0 $0 $260,000 $0 $260,000
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sign Prtg/Dist (Est 50% of Revenue) 50% $0 $130,000 $0 $130,000 $0 $0 $130,000 $0 $0 $130,000 $0 $130,000
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $130,000 $0 $130,000 $0 $0 $130,000 $0 $0 $130,000 $0 $130,000
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Bossard 5% $3,000 $16,000 $3,000 $16,000 $3,000 $3,000 $16,000 $3,000 $3,000 $16,000 $3,000 $16,000
Hearndon 5% $3,000 $16,000 $3,000 $16,000 $3,000 $3,000 $16,000 $3,000 $3,000 $16,000 $3,000 $16,000
Sales People 10% $0 $26,000 $0 $26,000 $0 $0 $26,000 $0 $0 $26,000 $0 $26,000
Total People 4 4 4 4 4 4 4 4 4 4 4 4
Total Payroll $6,000 $58,000 $6,000 $58,000 $6,000 $6,000 $58,000 $6,000 $6,000 $58,000 $6,000 $58,000
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $0 $260,000 $0 $260,000 $0 $0 $260,000 $0 $0 $260,000 $0 $260,000
Direct Cost of Sales $0 $130,000 $0 $130,000 $0 $0 $130,000 $0 $0 $130,000 $0 $130,000
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $130,000 $0 $130,000 $0 $0 $130,000 $0 $0 $130,000 $0 $130,000
Gross Margin $0 $130,000 $0 $130,000 $0 $0 $130,000 $0 $0 $130,000 $0 $130,000
Gross Margin % 0.00% 50.00% 0.00% 50.00% 0.00% 0.00% 50.00% 0.00% 0.00% 50.00% 0.00% 50.00%
Expenses
Payroll $6,000 $58,000 $6,000 $58,000 $6,000 $6,000 $58,000 $6,000 $6,000 $58,000 $6,000 $58,000
Marketing/Promotion $0 $26,000 $0 $26,000 $0 $0 $26,000 $0 $0 $26,000 $0 $26,000
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750
Utilities $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Insurance $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Travel $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Total Operating Expenses $9,300 $87,300 $9,300 $87,300 $9,300 $9,300 $87,300 $9,300 $9,300 $87,300 $9,300 $87,300
Profit Before Interest and Taxes ($9,300) $42,700 ($9,300) $42,700 ($9,300) ($9,300) $42,700 ($9,300) ($9,300) $42,700 ($9,300) $42,700
EBITDA ($9,300) $42,700 ($9,300) $42,700 ($9,300) ($9,300) $42,700 ($9,300) ($9,300) $42,700 ($9,300) $42,700
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($9,300) $42,700 ($9,300) $42,700 ($9,300) ($9,300) $42,700 ($9,300) ($9,300) $42,700 ($9,300) $42,700
Net Profit/Sales 0.00% 16.42% 0.00% 16.42% 0.00% 0.00% 16.42% 0.00% 0.00% 16.42% 0.00% 16.42%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cash from Receivables $0 $0 $8,667 $251,333 $8,667 $251,333 $0 $8,667 $251,333 $0 $8,667 $251,333
Subtotal Cash from Operations $0 $0 $8,667 $251,333 $8,667 $251,333 $0 $8,667 $251,333 $0 $8,667 $251,333
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $0 $8,667 $251,333 $8,667 $251,333 $0 $8,667 $251,333 $0 $8,667 $251,333
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $6,000 $58,000 $6,000 $58,000 $6,000 $6,000 $58,000 $6,000 $6,000 $58,000 $6,000 $58,000
Bill Payments $0 $110 $8,500 $154,100 $8,500 $154,100 $3,300 $8,500 $154,100 $3,300 $8,500 $154,100
Subtotal Spent on Operations $6,000 $58,110 $14,500 $212,100 $14,500 $160,100 $61,300 $14,500 $160,100 $61,300 $14,500 $212,100
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $30,000
Subtotal Cash Spent $6,000 $58,110 $14,500 $212,100 $14,500 $160,100 $61,300 $14,500 $160,100 $61,300 $14,500 $242,100
Net Cash Flow ($6,000) ($58,110) ($5,833) $39,233 ($5,833) $91,233 ($61,300) ($5,833) $91,233 ($61,300) ($5,833) $9,233
Cash Balance $242,000 $183,890 $178,057 $217,290 $211,457 $302,690 $241,390 $235,557 $326,790 $265,490 $259,657 $268,890
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $248,000 $242,000 $183,890 $178,057 $217,290 $211,457 $302,690 $241,390 $235,557 $326,790 $265,490 $259,657 $268,890
Accounts Receivable $0 $0 $260,000 $251,333 $260,000 $251,333 $0 $260,000 $251,333 $0 $260,000 $251,333 $260,000
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $248,000 $242,000 $443,890 $429,390 $477,290 $462,790 $302,690 $501,390 $486,890 $326,790 $525,490 $510,990 $528,890
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $248,000 $242,000 $443,890 $429,390 $477,290 $462,790 $302,690 $501,390 $486,890 $326,790 $525,490 $510,990 $528,890
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $3,300 $162,490 $157,290 $162,490 $157,290 $6,490 $162,490 $157,290 $6,490 $162,490 $157,290 $162,490
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $3,300 $162,490 $157,290 $162,490 $157,290 $6,490 $162,490 $157,290 $6,490 $162,490 $157,290 $162,490
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $3,300 $162,490 $157,290 $162,490 $157,290 $6,490 $162,490 $157,290 $6,490 $162,490 $157,290 $162,490
Paid-in Capital $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000
Retained Earnings ($52,000) ($52,000) ($52,000) ($52,000) ($52,000) ($52,000) ($52,000) ($52,000) ($52,000) ($52,000) ($52,000) ($52,000) ($82,000)
Earnings $0 ($9,300) $33,400 $24,100 $66,800 $57,500 $48,200 $90,900 $81,600 $72,300 $115,000 $105,700 $148,400
Total Capital $248,000 $238,700 $281,400 $272,100 $314,800 $305,500 $296,200 $338,900 $329,600 $320,300 $363,000 $353,700 $366,400
Total Liabilities and Capital $248,000 $242,000 $443,890 $429,390 $477,290 $462,790 $302,690 $501,390 $486,890 $326,790 $525,490 $510,990 $528,890
Net Worth $248,000 $238,700 $281,400 $272,100 $314,800 $305,500 $296,200 $338,900 $329,600 $320,300 $363,000 $353,700 $366,400
Payback
Projected Payback Calculation
Investment Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Investment $500,000
Cash Returns by Year $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000
Combination as Income Stream ($500,000) $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000
Cumulative Net Cash Flow to Investors ($500,000) ($400,000) ($300,000) ($200,000) ($100,000) $0 $100,000 $200,000 $300,000 $400,000 $500,000
Payback Period 5 years
Mirabile Dictu Advertising display case marketing business plan appendix. Mirabile Dictu Advertising will sell point of purchase advertising and marketing to national brand manufacturers for placement in retail stores.