Arrow Mail direct mail business plan services. Arrow Mail provides a full direct-mail marketing service to its customers.

Arrow Mail

Start your own business plan »

Direct Mail Business Plan

Services

Arrow Mail services are as follows:

Marketing Campaign Development

  • Develop exceptional creative themes to compel the recipient to read the copy.
  • Demonstrate the prime consumer benefits and relate them to the creative concepts.
  • Write clear, concise, and interesting lettercopy and response vehicle to achieve desired action.
  • Design and develop collateral material.

Database Analysis & Management

  • Analyze customer base to demonstrate product breakdown.
  • Use modeling techniques to identify customers with a propensity to buy other products.
  • Generate reports to analyze marketing information.

Market Analysis & Prospect List Selection

  • Review the client's positioning, product offer, and market area.
  • Determine the best audience for the product based on demographics.
  • Produce maps to assist in targeting specific geographic areas.
  • Develop the best marketing approach and mailing package to fit the product and audience.
  • Research and recommend appropriate prospect mailing lists including demographic & geographic selections.
  • Obtain virtually any mailing list available in the country.

Mailing List Hygiene & Preparation

  • Enhance name/address data to achieve the highest quality address block possible.
  • Merge/purge different mailing lists to reduce current customers and/or duplicates.
  • Process mailing file with CASS certified pre-sorting software to increase deliverability and achieve the lowest postage rate (3 & 5 digit sort, BMC, SCF).
  • Develop/modify programs to create complex variables (old/new account, potential borrowing power, etc.).

Offset Printing

  • Typeset, layout and produce mechanicals for custom projects or existing stationery.
  • Manage production of all stationery, postcards and/or collateral material needed for mailing.

Laser Personalization

  • Produce high-quality, personalized letters/envelopes on laser equipment in resolutions up to 600 dpi.
  • Incorporate variable text, data, and signatures as appropriate.

Get the Bplans newsletter:

Expert business tips and advice delivered weekly.

\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n
Arrow Mail direct mail business plan services. Arrow Mail provides a full direct-mail marketing service to its customers.
\n