Direct Mail Business Plan

Arrow Mail services are as follows:

Marketing Campaign Development

• Develop exceptional creative themes to compel the recipient to read the copy.
• Demonstrate the prime consumer benefits and relate them to the creative concepts.
• Write clear, concise, and interesting lettercopy and response vehicle to achieve desired action.
• Design and develop collateral material.

Database Analysis & Management

• Analyze customer base to demonstrate product breakdown.
• Use modeling techniques to identify customers with a propensity to buy other products.
• Generate reports to analyze marketing information.

Market Analysis & Prospect List Selection

• Review the client’s positioning, product offer, and market area.
• Determine the best audience for the product based on demographics.
• Produce maps to assist in targeting specific geographic areas.
• Develop the best marketing approach and mailing package to fit the product and audience.
• Research and recommend appropriate prospect mailing lists including demographic & geographic selections.
• Obtain virtually any mailing list available in the country.

Mailing List Hygiene & Preparation

• Enhance name/address data to achieve the highest quality address block possible.
• Merge/purge different mailing lists to reduce current customers and/or duplicates.
• Process mailing file with CASS certified pre-sorting software to increase deliverability and achieve the lowest postage rate (3 & 5 digit sort, BMC, SCF).
• Develop/modify programs to create complex variables (old/new account, potential borrowing power, etc.).

Offset Printing

• Typeset, layout and produce mechanicals for custom projects or existing stationery.
• Manage production of all stationery, postcards and/or collateral material needed for mailing.

Laser Personalization

• Produce high-quality, personalized letters/envelopes on laser equipment in resolutions up to 600 dpi.
• Incorporate variable text, data, and signatures as appropriate.