Direct Mail Business Plan

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Arrow Mail


Arrow Mail services are as follows:

Marketing Campaign Development

  • Develop exceptional creative themes to compel the recipient to read the copy.
  • Demonstrate the prime consumer benefits and relate them to the creative concepts.
  • Write clear, concise, and interesting lettercopy and response vehicle to achieve desired action.
  • Design and develop collateral material.

Database Analysis & Management

  • Analyze customer base to demonstrate product breakdown.
  • Use modeling techniques to identify customers with a propensity to buy other products.
  • Generate reports to analyze marketing information.

Market Analysis & Prospect List Selection

  • Review the client’s positioning, product offer, and market area.
  • Determine the best audience for the product based on demographics.
  • Produce maps to assist in targeting specific geographic areas.
  • Develop the best marketing approach and mailing package to fit the product and audience.
  • Research and recommend appropriate prospect mailing lists including demographic & geographic selections.
  • Obtain virtually any mailing list available in the country.

Mailing List Hygiene & Preparation

  • Enhance name/address data to achieve the highest quality address block possible.
  • Merge/purge different mailing lists to reduce current customers and/or duplicates.
  • Process mailing file with CASS certified pre-sorting software to increase deliverability and achieve the lowest postage rate (3 & 5 digit sort, BMC, SCF).
  • Develop/modify programs to create complex variables (old/new account, potential borrowing power, etc.).

Offset Printing

  • Typeset, layout and produce mechanicals for custom projects or existing stationery.
  • Manage production of all stationery, postcards and/or collateral material needed for mailing.

Laser Personalization

  • Produce high-quality, personalized letters/envelopes on laser equipment in resolutions up to 600 dpi.
  • Incorporate variable text, data, and signatures as appropriate.
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