Rutabaga Sweets

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Dessert Bakery Business Plan

Company Summary

Rutabaga Sweets is a dessert bar concept based in the Business Improvement District of Washington DC.  It emphasizes handmade gourmet desserts in a casual atmosphere.  Watching your dessert be prepared right in front of you is the unique selling point of our business.

2.1 Company Ownership

Rutabaga Sweets is a sole proprietorship seeking seed money.  Incorporation will be decided at a later date as investors are secured.

2.2 Start-up Summary

Our start-up costs come to $300,000 which is mostly kitchen equipment, store furnishings and construction, and starting inventory expenses associated with opening our first store. The start-up costs are to be financed by outside investment. The assumptions are shown in Table 1 and Illustration 2.

Start-up Expenses
Legal $1,000
Office Supplies $2,000
Beginning Inventory $5,000
Sommelier consulting $500
Menus, etc $1,000
Insurance $500
Rent $5,000
Design & Construction $125,000
Research and Development $1,000
Furnishings $10,000
Expensed Equipment $125,000
Dishes, silverware, glassware, etc $5,000
Total Start-up Expenses $281,000
Start-up Assets
Cash Required $19,000
Start-up Inventory $0
Other Current Assets $0
Long-term Assets $0
Total Assets $19,000
Total Requirements $300,000
Start-up Funding
Start-up Expenses to Fund $281,000
Start-up Assets to Fund $19,000
Total Funding Required $300,000
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $19,000
Additional Cash Raised $0
Cash Balance on Starting Date $19,000
Total Assets $19,000
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Planned Investment
Investor 1 $300,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $300,000
Loss at Start-up (Start-up Expenses) ($281,000)
Total Capital $19,000
Total Capital and Liabilities $19,000
Total Funding $300,000

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