Rutabaga Sweets
Executive Summary
Opportunity
Problem
The Business Improvement District in Washington DC is in need of a new niche business that combines high-end gourmet freshly-made pastries with the quick service needs on the way to work or after dinner
Solution
We are a a quick-service restaurant where customers sit around a bar and watch their desserts being made. The show, as well as the dessert, is our main selling point.
Market
Rutabaga Sweets focuses on local markets, with a special focus on restaurant and ice cream shop customers. Washington DC provides an excellent climate for our dessert bar as households there spend more money dining out than anywhere else in the country.
Competition
We have no specific direct competition, yet, but of course we also compete with everyone. Our competitive edge is our unique niche in an old market. Although restaurants, cafes, bakeries, ice cream shops, etc have an established position in the marketplace, none are quite like Rutabaga Sweets. We are offering the customers a completely new experience and far higher quality product. No where else will they find a professional chef preparing gourmet desserts right in front of them. The amazing popularity of the Food Network is proof of the public’s new-found interest in being a spectator in the kitchen.
Why Us?
Rutabaga Sweets is a hospitality company dedicated to providing high-quality desserts in a comfortable atmosphere for clients who seek a fun "gourmet" experience outside restaurants.
Expectations
Forecast
As shown in the chart below, we can become profitable by the second year. The heavy startup expenses create the loss for the first year.
Financial Highlights by Year
Financing Needed
We’re looking for $300K total investment, us and close friends and family. Re realize this is not an opportunity for outside arms-length investors.
By 
