Wright's Dental Lab
Strategy and Implementation Summary
Wright’s Dental Laboratory will aggressively pursue dental professionals in the LochJaw area by offering discounted services to encourage them to try the new lab. Charles Wright will manage the marketing campaign to promote the business. He has extensive contacts in the dental community that will be critical to the building of the business.
Sales Strategy
The sales strategy will focus on offering dental professionals the new techniques and equipment that will assist them in serving their speciality populations (i.e., children and seniors).
Sales Forecast
For the first month there will be no sales, as the company will be establishing its operations. We anticipate that sales will grow quickly during the second and third month of operation.
The following is the sales forecast for three years.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | |||
| Dental Products | $615,000 | $750,000 | $880,000 |
| Other | $0 | $0 | $0 |
| Total Sales | $615,000 | $750,000 | $880,000 |
| Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
| Dental Products | $221,000 | $269,250 | $315,920 |
| Other | $0 | $0 | $0 |
| Subtotal Direct Cost of Sales | $221,000 | $269,250 | $315,920 |
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