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Wright's Dental Lab

Executive Summary

Wright’s Dental Laboratory is being established with the goal of providing dentists with restorations of superior quality and value. We offer all the state-of-the-art esthetic materials. Our product quality and services are excellent.

At Wright’s Dental Laboratory, we recognize that every practice is different… and every doctor is unique. We will take the time to listen to casework problems. Examine the doctor’s individual situation. In short, we reach a full understanding of their needs before we recommend a solution. Then, working as their partner, we put our extensive resources to work for them.

The result is creative and practical solutions to their casework needs on a consistent basis. All backed by over twenty-five years of experience and an investment in the techniques that enhance patient care quality like Product C*, Brand B, Brand B Model 2, and Product E, as well as all the premier implant systems. At Wright’s Dental Laboratory, our products and services are a valuable complement to well-established restorative treatment plans that promote aesthetics, tooth reinforcement and conservative preparation techniques.

*Registered Trademark brand and product names have been disguised throughout this sample plan.

Keys to Success

The keys to success for Wright’s Dental Laboratory are:

  1. Our dental laboratory must continually adjust its methods to meet the constantly evolving challenges of dentistry and aspirations of the dental professional.
  2. Our dental laboratory must be deeply and loyally committed to maintaining CONSISTENT product excellence.
  3. Our dental laboratory’s only dynamic resource is people. It must develop opportunities for each person to use his/her abilities to the utmost of their potential.


The objectives of Wright’s Dental Laboratory are as follows:

  • Increase sales significantly each year.
  • Increase the number of dentists using lab services aggressively each year.
  • Expand service area to include the entire LochJaw tri-county area.
Dental laboratories business plan, executive summary chart image