The Bronx Deli and Bakery
Strategy and Implementation Summary
The Bronx Deli and Bakery will promote the store opening. We will have live music and food in front of the bakery opening weekend. The Willow Creek Craft Fair will provide excellent foot traffic for our opening.
We will advertise in the university daily student newspaper as well as the local area advertising flyer. In the advertisements for the market opening, we will have 2 for 1 specials on pastry and sandwiches. We will continue this discount for the first month of operation.
5.1 Competitive Edge
The Bronx Bakery’s competitive edge is:
- Location: The Bronx Deli and Bakery is located in the heart of the Willow Creek section of Richmond. The foot traffic in the Willow Creek retail area is very strong. The weekend arts and craft fair will provide excellent foot traffic. In addition, Stewart Street is a major walk way for students going to and from classes at State University.
- New York Focus of Menu: The menu for the Bronx Deli and Bakery is a perfect addition to the arts and craft focus of the businesses in the area. We offer the customer a chance to step out of Richmond and into a New York City deli, complete with the sights and sounds. Lunch becomes an event and even the purchasing of a bakery item, to go, leaves the customers smiling.
5.2 Sales Strategy
The sales strategy of the Bronx Deli and Bakery is simple. The key to customer satisfaction is providing an exceptional product at affordable prices in an environment that is as entertaining as the food.
5.2.1 Sales Forecast
Cost control is a critical focus of our sales forecast. We will adhere to the following gross margin % for menu items:
- Coffee drinks: 14%
- Lunch items: 30%
- Bakery goods: 26%
The following is the Bronx Deli and Bakery’s sales forecast for three years.
|Year 1||Year 2||Year 3|
|Direct Cost of Sales||Year 1||Year 2||Year 3|
|Subtotal Direct Cost of Sales||$121,360||$130,400||$145,000|