New World Deli

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Deli Restaurant Business Plan

Company Summary

New World Deli is the realization of the founder's dream of having her own business.

2.1 Start-up Summary

Start-up costs and initial financing are shown on the following table.  Jane Ericson will be investing $20,000 of savings and guaranteeing a loan for another $30,000 with personal assets.  In addition, the business will receive an interest-free loan from a family member of $10,000, to be repaid within the first year.

Start-up Expenses
Legal $500
Stationery etc. $300
Rent $1,000
Expensed Equipment $3,000
Other $1,000
Total Start-up Expenses $5,800
Start-up Assets
Cash Required $28,200
Start-up Inventory $0
Other Current Assets $2,000
Long-term Assets $24,000
Total Assets $54,200
Total Requirements $60,000
Start-up Funding
Start-up Expenses to Fund $5,800
Start-up Assets to Fund $54,200
Total Funding Required $60,000
Non-cash Assets from Start-up $26,000
Cash Requirements from Start-up $28,200
Additional Cash Raised $0
Cash Balance on Starting Date $28,200
Total Assets $54,200
Liabilities and Capital
Current Borrowing $30,000
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $10,000
Total Liabilities $40,000
Planned Investment
Owner/founder $20,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $20,000
Loss at Start-up (Start-up Expenses) ($5,800)
Total Capital $14,200
Total Capital and Liabilities $54,200
Total Funding $60,000

2.2 Company Locations and Facilities

New World Deli will be located in Eugene, Oregon on the corner of 7th and Main. The facilities will include a 25 person capacity eating area, counter/front area, and backroom area where refrigerators, commercial stoves and ovens are located.

2.3 Company Ownership

At its initial stages, New World Deli is a sole proprietorship owned by Jane Ericson, founder and president. It will be registered as a fictitious business name.  We will move up to incorporate as recommended by our attorney later, based on growth of the business and conditions as they arise.

New World Deli deli restaurant business plan company summary. New World Deli will be an upscale delicatessen focusing on sandwiches, salads, and Pacific Northwest cuisine.