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New World Deli
In this fast paced world where lunch is only 40 minutes everyone needs a quick nutritious meal. They will walk to their local Sandwich shop and get a meal that will stay with them all day long.
The New World Delicatessen will be an upscale deli specializing in a combination of fast hot or cold sandwiches and salads plus specific recipes focusing on the Pacific Northwest cuisine.
Based on this distinct menu, New World Deli will follow a differentiation strategy that will provide unique or hard to find choices to deli patrons. This will provide Ms. Ericson with the ability to charge slightly more for its food services than most competitors and return a significant profit.
We have three main markets:
- People who work in the downtown area during the day, who will be looking for walk-in good food and convenience for late breakfast and lunch.
- Surrounding businesses looking for phone-in lunch for business meetings.
- Workers with families looking for take-out food to take home for family dinner at the end of the workday.
Each of these market segments consists of people who either work in the downtown area or flow through this area during the normal work week. As such, there will be a undetermined percentage of each market that will be seeking an eating establishment that will meet the requirements of healthy food, fast service, and pleasant atmosphere. Furthermore, New World Deli will cater to the growing trend of middle-class professionals who seek a differing cuisine than that of the established food chains.
The New World Deli will be an upscale deli specializing in a combination of fast hot or cold sandwiches and salads plus specific recipes focusing on the Pacific Northwest cuisine.
It is estimated that the company will have sales over $700,000 by year three, and maintain a healthy cash flow.
Financial Highlights by Year
The company will get $60,000 to startup. Jane Ericson will be investing $20,000 of savings and guaranteeing a loan for another $30,000 with personal assets. In addition, the business will receive an interest-free loan from a family member of $10,000, to be repaid within the first year.