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Appendix

Sales Forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales
20-35 0% $0 $174 $308 $1,072 $2,893 $3,189 $2,432 $2,788 $3,212 $3,434 $3,545 $3,878
36-60 0% $0 $200 $354 $1,232 $3,325 $3,665 $4,556 $4,989 $5,545 $6,054 $6,565 $6,878
Total Sales $0 $374 $662 $2,304 $6,218 $6,854 $6,988 $7,777 $8,757 $9,488 $10,110 $10,756
Direct Cost of Sales Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
20-35 $0 $12 $22 $75 $202 $223 $170 $195 $225 $240 $248 $271
36-60 $0 $14 $25 $86 $233 $257 $319 $349 $388 $424 $460 $481
Subtotal Direct Cost of Sales $0 $26 $46 $161 $435 $480 $489 $544 $613 $664 $708 $753
Personnel Plan
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Suzie 0% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Part time employee 0% $0 $0 $0 $1,500 $1,500 $1,500 $1,500 $3,000 $3,000 $3,000 $3,000 $3,000
Total People 1 1 1 2 2 2 2 3 3 3 3 3
Total Payroll $2,500 $2,500 $2,500 $4,000 $4,000 $4,000 $4,000 $5,500 $5,500 $5,500 $5,500 $5,500

General Assumptions
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales $0 $374 $662 $2,304 $6,218 $6,854 $6,988 $7,777 $8,757 $9,488 $10,110 $10,756
Direct Cost of Sales $0 $26 $46 $161 $435 $480 $489 $544 $613 $664 $708 $753
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $26 $46 $161 $435 $480 $489 $544 $613 $664 $708 $753
Gross Margin $0 $348 $616 $2,143 $5,783 $6,374 $6,499 $7,233 $8,144 $8,824 $9,402 $10,003
Gross Margin % 0.00% 93.00% 93.00% 93.00% 93.00% 93.00% 93.00% 93.00% 93.00% 93.00% 93.00% 93.00%
Expenses
Payroll $2,500 $2,500 $2,500 $4,000 $4,000 $4,000 $4,000 $5,500 $5,500 $5,500 $5,500 $5,500
Sales and Marketing and Other Expenses $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $550 $550 $550 $550 $550 $550 $550 $550 $550 $550 $550 $550
Utilities $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Insurance $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125
Payroll Taxes 15% $375 $375 $375 $600 $600 $600 $600 $825 $825 $825 $825 $825
Website development/maintenance $4,000 $3,000 $0 $0 $0 $500 $0 $0 $0 $0 $500 $0
Total Operating Expenses $8,050 $7,050 $4,050 $5,775 $5,775 $6,275 $5,775 $7,500 $7,500 $7,500 $8,000 $7,500
Profit Before Interest and Taxes ($8,050) ($6,702) ($3,434) ($3,632) $8 $99 $724 ($267) $644 $1,324 $1,402 $2,503
EBITDA ($8,050) ($6,702) ($3,434) ($3,632) $8 $99 $724 ($267) $644 $1,324 $1,402 $2,503
Interest Expense $583 $583 $583 $583 $583 $583 $583 $583 $583 $583 $583 $583
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($8,633) ($7,286) ($4,018) ($4,216) ($576) ($485) $141 ($851) $61 $741 $819 $1,920
Net Profit/Sales 0.00% -1948.00% -606.92% -182.99% -9.26% -7.07% 2.01% -10.94% 0.69% 7.80% 8.10% 17.85%

Pro Forma Cash Flow
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cash Received
Cash from Operations
Cash Sales $0 $374 $662 $2,304 $6,218 $6,854 $6,988 $7,777 $8,757 $9,488 $10,110 $10,756
Subtotal Cash from Operations $0 $374 $662 $2,304 $6,218 $6,854 $6,988 $7,777 $8,757 $9,488 $10,110 $10,756
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $70,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $70,000 $374 $662 $2,304 $6,218 $6,854 $6,988 $7,777 $8,757 $9,488 $10,110 $10,756
Expenditures Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Expenditures from Operations
Cash Spending $2,500 $2,500 $2,500 $4,000 $4,000 $4,000 $4,000 $5,500 $5,500 $5,500 $5,500 $5,500
Bill Payments $6,204 $6,101 $5,060 $2,191 $2,529 $2,812 $3,322 $2,857 $3,130 $3,198 $3,266 $3,776
Subtotal Spent on Operations $8,704 $8,601 $7,560 $6,191 $6,529 $6,812 $7,322 $8,357 $8,630 $8,698 $8,766 $9,276
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $40,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $48,704 $8,601 $7,560 $6,191 $6,529 $6,812 $7,322 $8,357 $8,630 $8,698 $8,766 $9,276
Net Cash Flow $21,296 ($8,227) ($6,898) ($3,887) ($311) $42 ($334) ($580) $127 $790 $1,344 $1,480
Cash Balance $35,850 $27,623 $20,724 $16,837 $16,526 $16,568 $16,234 $15,655 $15,782 $16,572 $17,916 $19,396
Pro Forma Balance Sheet
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Assets Starting Balances
Current Assets
Cash $14,554 $35,850 $27,623 $20,724 $16,837 $16,526 $16,568 $16,234 $15,655 $15,782 $16,572 $17,916 $19,396
Other Current Assets $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Total Current Assets $16,554 $37,850 $29,623 $22,724 $18,837 $18,526 $18,568 $18,234 $17,655 $17,782 $18,572 $19,916 $21,396
Long-term Assets
Long-term Assets $0 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000
Total Assets $16,554 $77,850 $69,623 $62,724 $58,837 $58,526 $58,568 $58,234 $57,655 $57,782 $58,572 $59,916 $61,396
Liabilities and Capital Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Current Liabilities
Accounts Payable $6,000 $5,929 $4,988 $2,107 $2,436 $2,700 $3,227 $2,753 $3,023 $3,090 $3,139 $3,665 $3,225
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $6,000 $5,929 $4,988 $2,107 $2,436 $2,700 $3,227 $2,753 $3,023 $3,090 $3,139 $3,665 $3,225
Long-term Liabilities $0 $70,000 $70,000 $70,000 $70,000 $70,000 $70,000 $70,000 $70,000 $70,000 $70,000 $70,000 $70,000
Total Liabilities $6,000 $75,929 $74,988 $72,107 $72,436 $72,700 $73,227 $72,753 $73,023 $73,090 $73,139 $73,665 $73,225
Paid-in Capital $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Retained Earnings $10,554 $10,554 $10,554 $10,554 $10,554 $10,554 $10,554 $10,554 $10,554 $10,554 $10,554 $10,554 $10,554
Earnings $0 ($8,633) ($15,919) ($19,937) ($24,152) ($24,728) ($25,213) ($25,072) ($25,923) ($25,862) ($25,122) ($24,303) ($22,383)
Total Capital $10,554 $1,921 ($5,365) ($9,383) ($13,598) ($14,174) ($14,659) ($14,518) ($15,369) ($15,308) ($14,568) ($13,749) ($11,829)
Total Liabilities and Capital $16,554 $77,850 $69,623 $62,724 $58,837 $58,526 $58,568 $58,234 $57,655 $57,782 $58,572 $59,916 $61,396
Net Worth $10,554 $1,921 ($5,365) ($9,383) ($13,598) ($14,174) ($14,659) ($14,518) ($15,369) ($15,308) ($14,568) ($13,749) ($11,829)