Data recovery is a $150 million specialty industry that is growing by 10% each year. As more and more companies realize that there are solutions to data recovery that can save millions of dollars, the industry will grow even faster.
An important element in the growth of the industry is the how often most companies need recovery services. Recent surveys indicate that recovery services are required, on average, two to five times a year. Consequently, most companies don't invest in personnel with data recovery expertise.
In a number of respects, recovery services are important to a company only after data has been destroyed. This offers an opportunity and a disadvantage to firms like TTR Data Recovery Technologies.
When companies contact TTR, they want the problem solved yesterday. When TTR contacts the company concerning future failures, companies are hesitant to invest in preventative actions. This will change in the future. The marketing goal of TTR Data Recovery Technologies is to successfully sell preventative recovery programs to companies.
ERR Data Recovery Technologies will focus on three customer groups: