TTR Data Recovery
Market Analysis Summary
Data recovery is a $150 million specialty industry that is growing by 10% each year. As more and more companies realize that there are solutions to data recovery that can save millions of dollars, the industry will grow even faster.
An important element in the growth of the industry is the how often most companies need recovery services. Recent surveys indicate that recovery services are required, on average, two to five times a year. Consequently, most companies don’t invest in personnel with data recovery expertise.
In a number of respects, recovery services are important to a company only after data has been destroyed. This offers an opportunity and a disadvantage to firms like TTR Data Recovery Technologies.
When companies contact TTR, they want the problem solved yesterday. When TTR contacts the company concerning future failures, companies are hesitant to invest in preventative actions. This will change in the future. The marketing goal of TTR Data Recovery Technologies is to successfully sell preventative recovery programs to companies.
4.1 Market Segmentation
ERR Data Recovery Technologies will focus on three customer groups:
- Value Added Resellers (VAR): This group is the critical supplier of products and services to almost every industry. Data recovery services can quickly become a strong profit center for VARs serving their markets. The VAR would sell the service to the customer and TTR Data Recovery Technologies would perform the work.
- Company IT Units: These units manage the company servers and networking systems. Clearly, when data is lost, it is their job to retrieve it quickly. TTR Data Recovery Technologies would be an invaluable resource when recovering data.
- Public Institution IT Units: These units manage the research and educational institutions’ servers and networking systems. Years of research or institution data can be lost. Typically, these institution don’t have the expertise in-house to solve these problems.
|Year 1||Year 2||Year 3||Year 4||Year 5|
|Value Added Resellers||20%||20,000||24,000||28,800||34,560||41,472||20.00%|
|Company IT Units||10%||100,000||110,000||121,000||133,100||146,410||10.00%|
|Public IT Units||10%||30,000||33,000||36,300||39,930||43,923||10.00%|