Web Plan Summary
Your T-Shirt! will have a website developed that is based on the philosophy that the site must be user-friendly. Your T-Shirt!'s entire product catalog will be available on the site for customers to place orders. Because of the large volume of graphic image choices, it will be imperative that the site is easy to navigate through all the different options.
The store will have a computer kiosk for customers to access the graphics catalog. The customer can then place the order online or take the information to an employee to place the order.
The initial cost of the website will be the largest. Monthly maintenance costs will be marginal relative to the development and design costs.
6.1 Website Marketing Strategy
The website will be integral in Your T-Shirt!'s marketing effort as the site is a key sales tool for both local and distant customers. The URL address will always be used in promotional material, encouraging people to check out the company, concept, and the products. In additional to inclusion in the traditional marketing campaigns, Your T-Shirt! will submit their website to a variety of search engines, significantly increasing the number of inquiries from people searching out custom shirts.
6.2 Development Requirements
A computer programmer/designer has been identified as a candidate to manage the design, implementation, and maintenance of the website. The majority of the tasks will be completed by him, a few tasks that are outside of his skill set will be subcontracted to his associates.