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Gentle Touch Creations

Strategy and Implementation Summary

Gentle Touch Creations will focus first on building a client base with herbal health product companies. Joanne Lovejoy will be responsible for marketing the company’s services to potential customers. 

Currently, the company has been successful in acquiring 2 contracts with the following companies:

  • Forest Meadows Products
  • WindWalker Products.

5.1 Competitive Edge

The competitive advantage of Gentle Touch Creations is the consistent quality of the herbs that are at the core of each product. The products have been tested locally for years developing and establishing the customer satisfaction level demanded by Gentle Touch Creations.

5.2 Sales Strategy

Joanne Lovejoy has seven years of experience in the herbal product industry. She has worked as a Product Manager for both Jerry’s Herbal Products and Safe Soap. She has maintained her contacts in the industry and has already signed contracts with Forest Meadows Products and WindWalker Products to supply herbal therapy packs, salves, balsam eye packs, and Saint-John’s-wort oil.

Joanne Lovejoy will build on these successes and market her product line to herbal product companies through face-to-face selling.

5.2.1 Sales Forecast

Gentle Touch Creations anticipates that sales will start quickly. The first billing will be sent out in mid-May.

The following sales forecast table and chart are for three years. Monthly figures for the first year are in the appendix.

Cosmetic herbal sundries business plan, strategy and implementation summary chart image

Cosmetic herbal sundries business plan, strategy and implementation summary chart image

Sales Forecast
Year 1 Year 2 Year 3
Herbal Products $282,000 $340,000 $420,000
Other $0 $0 $0
Total Sales $282,000 $340,000 $420,000
Direct Cost of Sales Year 1 Year 2 Year 3
Herbal Products $141,000 $170,000 $200,000
Other $0 $0 $0
Subtotal Direct Cost of Sales $141,000 $170,000 $200,000

5.3 Marketing Strategy

Joanne Lovejoy will market the company’s product line at regional craft fairs. She will coordinate her fair participation with presentation meetings with herbal company representatives. In addition she will regularly send free samples to her potential clients so that they can experience the quality of her products first hand. The key to her marketing though will be face-to-face sales.

Joanne will also launch the Gentle Touch Creations website. The site will be designed to promote her products, list a calendar of her craft fair appearances, and, initially, offer a selection or her most popular products for direct web-sales. She will rely on the experts at Internet and E-commerce consultants for the design, hosting, and search engine placement of the website.

5.4 Milestones

The accompanying table shows specific milestones, with responsibilities assigned, dates, and (in most cases) budgets. Joanne is focusing, in this plan, on a few key milestones that should be accomplished.

Cosmetic herbal sundries business plan, strategy and implementation summary chart image

Milestone Start Date End Date Budget Manager Department
Setup Production Facility 3/1/2002 5/1/2002 $40,000 Joanne Lovejoy Owner
Establish Inventory 4/1/2002 5/5/2002 $5,000 Joanne Lovejoy Owner
Confirm Craft Fair Dates 5/1/2002 6/21/2002 $1,000 Joanne Lovejoy Owner
Develop Website 4/1/2002 7/1/2002 $2,000 Web
Totals $48,000