Luna's Convenience Store
Company Summary
Luna’s Convenience Store is a start-up venture. The store will occupy a leased property which is located on the Main Street in Jenniville approximately 30 yards from the main entrance of Aspen Estates. The new building contains five other store fronts, that were built at the same time as the apartments. On the same strip there will be a coffee shop, a gourmet chocolate shop, a gift shop and a bookstore. Luna’s is owned by Thomas and Heidi Renner.
2.1 Start-up Summary
Funding for the enterprise will come from a combination of owner investment and bank funding. The main cost of start-up will be inventory. It is estimated that the initial inventory purchase will be $100,000. In addition, $30,000 will have to be spent on fixtures and fittings for the store. Since it is a brand new building, there will be no maintenance needed before move-in.
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | $500 |
| Stationery etc. | $100 |
| Consultants | $500 |
| Insurance | $1,000 |
| Rent | $3,000 |
| Expensed Equipment | $1,300 |
| Other | $500 |
| Total Start-up Expenses | $6,900 |
| Start-up Assets | |
| Cash Required | $58,100 |
| Start-up Inventory | $100,000 |
| Other Current Assets | $5,000 |
| Long-term Assets | $30,000 |
| Total Assets | $193,100 |
| Total Requirements | $200,000 |
| Start-up Funding | |
| Start-up Expenses to Fund | $6,900 |
| Start-up Assets to Fund | $193,100 |
| Total Funding Required | $200,000 |
| Assets | |
| Non-cash Assets from Start-up | $135,000 |
| Cash Requirements from Start-up | $58,100 |
| Additional Cash Raised | $0 |
| Cash Balance on Starting Date | $58,100 |
| Total Assets | $193,100 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $50,000 |
| Long-term Liabilities | $0 |
| Accounts Payable (Outstanding Bills) | $0 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $50,000 |
| Capital | |
| Planned Investment | |
| Investor 1 | $150,000 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| Total Planned Investment | $150,000 |
| Loss at Start-up (Start-up Expenses) | ($6,900) |
| Total Capital | $143,100 |
| Total Capital and Liabilities | $193,100 |
| Total Funding | $200,000 |
2.2 Company Ownership
The company is incorporated in Delaware and is owned by Thomas Renner and his wife Heidi. Funds for start-up will come from the Renner’s own savings, and a $50,000 bank loan.
Before starting the company Heidi Renner worked as a manager of a local supermarket, and has over 15 years of experience in this industry at management levels. Thomas is a certified CPA and ran his own practice for ten years before launching the concept of Luna’s.
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