Convenience Store Business Plan

MillenniumMart

Executive Summary

Advisory

Sample Plan Information

[This sample business plan is based on one from several years ago, valid then, and still useful as an illustration of what a business plan contains and what issues it covers. It is not valid for information purposes today.]

Opportunity

Problem

Grocery shopping has become commonplace, as simple and expected as getting gas or needing to feed yourself and your family members. People want to come in, grab things, and get out and move on with their day. Having to be polite or ask for things will only hinder their progress

Solution

MillenniumMart is the convenience store of the 21st Century future, fulfilling a need that will continue to exist into the future – the need for speed. MillenniumMart will be the first fully automated, 24 hour convenience store that is more like an enormous dispensing machine than the traditional store.

Market

Convenience store industry sales rose 8.6% to $86.3 billion. Overall U.S. retail sales grew by only 6.3%, and grocery sales followed with 2.4% growth, proving once again that the convenience store industry has become a powerful force in U.S. retailing.

Pre-tax profit margin in the convenience store industry was the highest in 15 years (1.8%). The results confirm that a new, upward trend is emerging. This upward trend is based on several factors, and occurred along with a slow rebound in the general economy.

Merchandise sales per customer increased 7.4% in last year suggesting that convenience stores are placing higher priority in filling the customers’ needs. Companies that align themselves properly to fill those needs will be successful in the future.

Competition

7-11 holds approximately 30% of the industry market, and in 20xx their net income was $160 million. Other competitors include Circle K, Fastrip, and any of the 85 chain grocery establishments on the east coast.

Why Us?

MillenniumMart’s primary objective is to create a new and revolutionary distribution outlet that will significantly reduce prices for its customers and provide greater services with an equal level of quality. The company seeks to be first to market with this daring new idea so as to capture market share and create greater than average profits.

Expectations

Forecast

We are an automated market which lowers our cost of operations. We will be able to sustain our cost after yr 1. We can pay back our investors as well as own our equipment in year 2. Starting in year 3 employees and owners will get dividends