As with so many similar business, the website is a critical part of the marketing plan. Potential clients expect it. The website will be used to generate leads--through searcher strategies--and to close sales--through reinforcement and information.
The main website marketing strategy is searcher placement. We depend on careful searcher strategies with the main searchers. Placement is critical. There is no budget for banner advertising.
The second main promotional strategy is the website alliance. We will need to establish affiliations with key related sites, offering valuable content in return for strategic placement.
The website will be mainly information, emphasizing event schedules, agendas, qualifications, and online registration. The most complex portion of it will be the online forms for registration.