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Company Summary

Seminars is a focused seminar company that offers a powerful combination of seminars along with the software to make them useful. This company is about realizing the potential of its founder, John Doe, to develop his skills and knowledge into a viable business.

2.1 Start-up Summary

Start-up costs and initial financing are shown on the following table. John Doe will be investing $25,000 of savings and guaranteeing a loan for another $30,000 with personal assets. The Web development vendor, Designato, has agreed to develop the website for $10,000 to be paid in a year’s time. That will go on the books as an interest-free loan.

Consulting seminars business plan, company summary chart image

Start-up Expenses
Legal $500
Stationery etc. $300
Website $10,000
Rent $1,000
Expensed Equipment $3,000
Other $1,000
Total Start-up Expenses $15,800
Start-up Assets
Cash Required $47,200
Other Current Assets $2,000
Long-term Assets $0
Total Assets $49,200
Total Requirements $65,000
Start-up Funding
Start-up Expenses to Fund $15,800
Start-up Assets to Fund $49,200
Total Funding Required $65,000
Non-cash Assets from Start-up $2,000
Cash Requirements from Start-up $47,200
Additional Cash Raised $0
Cash Balance on Starting Date $47,200
Total Assets $49,200
Liabilities and Capital
Current Borrowing $30,000
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $10,000
Total Liabilities $40,000
Planned Investment
Owner/founder $25,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $25,000
Loss at Start-up (Start-up Expenses) ($15,800)
Total Capital $9,200
Total Capital and Liabilities $49,200
Total Funding $65,000

2.2 Company Locations and Facilities

Seminars will be located in Eugene, OR. Eugene is not an ideal location for a seminar business, because it is not within any major market; but local costs are lower than average, and it is striking distance from Seattle, San Francisco, Los Angeles, and of course Portland, OR. The main consideration is that the founder lives in Eugene, and this business is for his benefit.

2.3 Company Ownership

At its initial stages, Seminars is a sole proprietorship owned by John Doe, founder and president. It will be registered with the county as a fictitious business name. We will move up to incorporate as recommended by our attorney later, based on growth of the business and conditions as they arise.