Executive Summary
HodgePodge Sealcoating Company is a service provider that offers crack filling and sealcoating to residential customers. Sealcoating protects asphalt driveways by filling the cracks and coating the surface of the driveway, protecting it against the elements. HodgePodge will leverage their industry-benchmarked customer service to rapidly gain market share.
Although HodgePodge is a seasonal business (cold temperatures and rain do not allow the coating to cure properly) spanning eight months, they will maintain an office/garage year round because they were able to find a low rent facility in an industrial district. Even while only operating seasonally, HodgePodge will reach profitability by month seven and will achieve respectable profits by the end of year three.
1.1 Objectives
The objectives for the first three years of operation include:
- To create a service-based company whose primary goal is to exceed customer's expectations.
- To increase the number of clients by 20% per year through superior service.
- To develop a sustainable start-up business, surviving off its own cash flow.
1.2 Keys to Success
The keys to success will be to provide a reasonably priced sealcoating job that exceeds customer's objective expectations. Objective is used as a modifier as the sealcoating business is not known for outstanding customer service.
1.3 Mission
HodgePodge Sealcoating Company's mission is to provide customers with the finest level of service available in the industry. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
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