Executive Summary
Miles Garden Carpentry tailors solutions to customer's garden carpentry needs. Our goal is to provide an end product that is unique to the customer's requirements.
Miles Garden Carpentry will focus on the residential construction boom in the Evansville Old Town section. The city has been growing by 10% annually for the past 10 years. With the population now at 1. 3 million, the new construction in the Old Town section of the city is valued at $400 million in home sales next year alone.
Currently, Miles Garden Carpentry is a subcontractor with Bentwood Custom Homes, Greenridge Homes, and Landmark Homes to provide garden carpentry services to their new homes in the area. From this base, Miles Garden Carpentry will market its services to homeowners in the Old Town area.
The current population of the city's Old Town area is 120,000 with an average income of $100,000. Miles Garden Carpentry is well positioned to capture a lion's share of the garden carpentry business in this growing residential area.
1.1 Objectives
The objectives of Miles Garden Carpentry are:
- Capture the majority of the garden carpentry business in the Old Town area.
- Offer our customers a superior service, at a low price.
1.2 Mission
The mission of Miles Garden Carpentry is to become the primary resource for residential garden carpentry in the Old Town area.
1.3 Keys to Success
The keys to success for Miles Garden Carpentry are:
- Customer referrals of neighbors and friends.
- Exceeding the customer's expectation for quality, timeliness and price.
