Fiberglass World, Inc.
Market Analysis Summary
The industry of roofing, siding, and installation is a large one. Total annual sales in this industry amount to approximately $11 million and are projected to remain steady, if not increase. One reason for the prosperity of this industry is because there is such a large market. The company is primarily targeting the construction industry, where sales total $124,953 million annually.
Market Size Statistics
|Estimated number of U.S. establishments||3,245|
|Number of people employed in this industry||35,179|
|Total annual sales in the industry||$11 million|
|Average employees per establishment||11|
|Average sales per establishment||$5.6 million|
4.1 Market Segmentation
The roofing and siding industry is only a part of the overall construction industry, which includes contractors that perform almost any function of housing creation and alteration. Therefore, an accurate estimate of nationwide demand for Fiberglass World’s products would include the entire construction industry. This is broken up into the following segments:
Market size statistics–Single-family housing construction
General contractors primarily engaged in construction (including new work, additions, alterations, remodeling, and repair) of single-family houses.
|Estimated number of U.S. establishments||218,2776|
|Number of people employed in this industry||831,158|
|Total annual sales in this industry||$125 million|
|Average employees per establishment||4|
|Average sales per establishment||$.6 million|
This segment is comprised of companies that are involved in the smallest housing projects. However, the sheer size of the segment means that this will be the segment providing the majority of sales to Fiberglass World.
Market size statistics–Residential construction, nec
General contractors primarily engaged in construction (including new work additions, alterations, remodeling, and repair) of residential buildings other than single-family houses. This includes hotels, motels, apartments, and multi-family homes.
|Estimated number of U.S. establishments||25,201|
|Number of people employed in this industry||114,523|
|Total annual sales in this industry||$25 million|
|Average employees per establishment||5|
|Average sales per establishment||$1.1 million|
Market size statistics–Nonresidential construction, nec
General contractors primarily engaged in the construction (including new work additions, alterations, remodeling, and repair) of nonresidential buildings other than industrial buildings and warehouses. This includes commercial, institutional, religious, and amusement and recreational buildings.
|Estimated number of U.S. establishments||44,505|
|Number of people employed in this industry||540,550|
|Total annual sales in this industry||$205 million|
|Average employees per establishment||12|
|Average sales per establishment||$4.9 million|
|Year 1||Year 2||Year 3||Year 4||Year 5|
|Single-family housing construction||4%||218,276||227,007||236,087||245,530||255,351||4.00%|
|Other residential construction||3%||25,201||25,957||26,736||27,538||28,364||3.00%|
|Non residential construction||2%||44,505||45,395||46,303||47,229||48,174||2.00%|
4.2 Target Market Segment Strategy
The company is primarily targeting the construction industry, which are establishments primarily engaged in the wholesale distribution of roofing, siding (except wood), and insulation materials. Residential and commercial construction projects are at an all-time high and will continue to increase for years to come. It is important to realize that we have a very unique and much-needed product. The standard materials available are asphalt shingles, organic shingles, fibered cement shingles, metal roofing, clay tiles, concrete tiles, slate tiles, cedar shingles, recycled tile roofing, and solar shingles.
Our product is entirely new, and we are introducing it into this industry: fiberglass insulative architectural roof tiles, (Fiberglass Plate). The average costs of the above products vary. While Fiberglass Plate is more expensive, it also offers an insulation factor that all other products do not incorporate. This effectively reduces costs for separate insulation products.
4.3 Industry Analysis
Market Analysis by Specialty (8-digit SIC Code)
|SIC Description||No Bus.||% Total||Total Emps.||Total Sales||Avg. Emps.||Avg. Sales|
|5033-0000||Roofing, siding, and insulation||1,012||31.2||11,012||$3,058||11||5.8|
|5033-0100||Roofing and siding materials||731||22.5||8,326||$3,834||12||8.2|
|5033-0101||Asphalt felts and coating||51||1.6||534||$36.9||10||1.1|
|5033-0103||Roofing, asphalt and sheet metal||402||12.4||4,648||$1,655||12||7.5|
|5033-0104||Shingles, except wood||10||0.3||132||$29||13||3.2|
|5033-0105||Siding, except wood||329||10.1||2,775||$647||8||3.3|
|5033-0201||Fiberglass building materials||104||3.2||2,656||$118.5||27||2.2|
|5033-0203||Mineral wool insulation materials||6||0.2||55||$3||9||.7|
Note: Not all establishments have a specialty. Sales figures are in millions.
4.3.1 Competition and Buying Patterns
Fiberglass Plate Products will be marketed initially in the Southern region of the United States. This selling area will utilize our entire production capability. The construction industry is on the move and we intend to have our percentage of this long lasting industry. Our past marketing shows a place for Fiberglass Plate and also shows a tremendous demand for these products. Both products are in the completed development stage and are ready for manufacturing.