Hass Irrigation Systems
Strategy and Implementation Summary
Hass Irrigation Systems’ strategy is simple and ambitious. First, build its base with new home construction that is planned in the Lake Charles area. From this secure footing, Hass Irrigation Systems will begin to market to new customers.
5.1 Competitive Edge
Andrew Hass’ reputation for quality work and excellent customer skills has been a hallmark of his work history in irrigation. Starting his own company is just another step in his quest to deliver services to customers that were second to none.
Andrew began his career in landscaping in 1985 with Burke Landscaping as a member of the installation crew. Within three years, Andrew was a Project Install Foreman. He held this position with Burke Landscaping for five years. His next position was with De Spain Irrigation. His initial position was Project Install Foreman but he was soon promoted to Field Operations Manager. In this position, Andrew began to develop his own program and protocols to improve irrigation services. Over the next five years, De Spain grew to become one of the biggest irrigation/landscaping businesses in Monroe.
5.2 Sales Strategy
For the first two months of operation, Hass Irrigation will focus on subcontract work with local builders. During that time period, we will be marketing our services to existing homeowners in the Lake Charles section.
We estimate that with current staff, Hass Irrigation can install up to six irrigation systems a month. Each system will, on average, generate $5,000 in sales. In most cases, the new irrigation system will be in place within 15 days of the order being finalized.
5.2.1 Sales Forecast
The following table will outline Hass Irrigation Systems sales forecast data.
|Year 1||Year 2||Year 3|
|New Home Construction||$248,000||$262,000||$285,000|
|Direct Cost of Sales||Year 1||Year 2||Year 3|
|New Home Construction||$68,600||$73,000||$80,000|
|Subtotal Direct Cost of Sales||$87,000||$95,000||$101,000|