Strategy and Implementation Summary
Crest Systems will aggressively market Promerit Inventory Basic to VARs. It is our belief that the payoff to the VARs on each sale will make the product attractive. We will train their salespeople so that they will be successful in demonstrating the products to customers. This will be especially important with vertical market VARs that will not normally offer software products to their customers.
5.1 Competitive Edge
Richard Torres is the competitive edge of Crest Systems. Richard has worked for Cycon Systems for the past ten years. He served as the company’s manager of sales to vertical market VARs.
During the past five years Richard was responsible for over $15 million dollars worth of sales to vertical market VARs. His strength is his customer relation skills and he has been successful in expanding the number of vertical market VARs that bought Cycon System products.
Another competitive edge for Crest Systems is the ability to create specialized software modules for customers that will customize the software. he company believes that one fourth of all software customers will request a customized module to be added to the software after purchase.
5.2 Sales Strategy
Crest Systems’ sales strategy is to take the first 60 days of operation to train VARs and put the resources in place to facilitate sales. We anticipate that sales will begin during our third month of operation.
5.2.1 Sales Forecast
The following is the sales forecast for the next three years.
|Year 1||Year 2||Year 3|
|Promerit Inventory Basic||$1,450,000||$1,700,000||$2,000,000|
|Direct Cost of Sales||Year 1||Year 2||Year 3|
|Promerit Inventory Basic||$1,087,000||$1,200,000||$1,400,000|
|Subtotal Direct Cost of Sales||$1,667,000||$1,970,000||$2,330,000|