Computer Laser Accessories Business Plan

Brilliant Points, Inc., is a Delaware S-corporation which was founded in 2000 to bring innovative applications of laser and imaging technology into the everyday computer user’s world.  Its first focus was on enhancing the “computer presentation” environment by turning the common laser pointer into a useful computer input device rather than a “carnival toy.” U.S. Patent #6,275,214 was awarded in this area in the fall of 2001.  International patents for this technology are applied for, and additional patents covering further uses of laser technology have been prepared and submitted.  Brilliant Points shareholders have invested large sums and over 10,000 hours in R & D and initial development culminating in successful pursuit of the core patent.  After obtaining this critical protection of its core technology, the shareholders formed Brilliant Points in order to develop and market the products enabled by this technology.

The business presentation market is best represented by the unit sales of business-use projectors, e.g., InFocus.  In 2001, there were approximately 1,400,000 business projector sales, and this market is expected to grow to sales of 4,500,000 units by 2007.  The Company intends to use its patented technology to penetrate this market during the early years of its patent protection and establish itself as “the source” for this kind of technology in preparation for the time when this and future patents expire.  By building its base during the protected years, and keeping per-unit revenue requirements low, prohibitive natural barriers to entry will exist once the patents begin to expire which will help Brilliant Points retain its position as the market leader.

2.1 Company Ownership

Brilliant Points, Inc., is currently owned by Karl and Lisa Hansen, each 50% owners of the company.

2.2 Start-up Summary

Start-up assumptions:

Legal – Costs incurred to date for patent and copyright research and fees, both domestic and international.

Consultants – Experts brought in to advise and flesh out business plan and organization needs.

Rent – For the first two to three months the executive team will be working out of their houses while we locate suitable facilities.  Prime office space in the Amherst, NH, area runs between $15 and $22 per square foot per year, which will begin paying in the 2nd to 4th month.  The figure is an estimate of the entire first-year’s full-services lease for a facility with 2,000 to 3,500 square feet of space, which should suffice for projected growth for the first two years.

Research & Development – Expenses incurred during the development and patenting of the core Brilliant Points IP.

Expensed Equipment – Equipment purchased and/or leased to support the R&D effort.

Office Equipment – Equipment and/or furniture for ten to twelve people and/or offices.