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Flash Commercial Photography

Company Summary

Flash Commercial Photography will be based in a conveniently-located studio space within half an hour of downtown Rochester, NY. The company was founded by Matte Flash in 1999. For more than ten years, Flash has operated as a freelance photographer specializing in commercial shoots, establishing a reputation among small businesses as a professional and talented photographer. Over this time, Flash’s business has steadily grown, including a variety of returning clients who rely on Flash for their product photography for pamphlets, brochures, websites, and other marketing collateral. Flash has operated without a devoted studio during this time, traveling to client sites and setting up a studio space wherever possible.

Company Ownership

Flash Commercial Photography was established as a sole proprietorship in 1999 and is currently being re-established as a limited liability partnership to facilitate the participation of investing partners. Currently, all shares of Flash Commercial Photography are owned by Matte Flash.

Start-up Summary

Start-up expenses include the legal fees associated with re-incorporating the business, permits associated with a studio space, and the build-out of the studio space. Marketing includes a promotional campaign to alert customers and potential customers to the services and capacity Flash Commercial Photography is adding. Rent includes two months of studio rent to cover the build-out period and two additional months for a security deposit.


Long-term assets include additional photography equipment (cameras, tripods, backdrops, flashes, lighting) that must be purchased.

Commercial photography business plan, company summary chart image

Start-up Expenses
Legal $2,500
Stationery etc. $1,000
Insurance $1,000
Rent $8,000
Marketing $10,000
Studio Build-Out $2,000
Total Start-up Expenses $24,500
Start-up Assets
Cash Required $15,000
Other Current Assets $1,000
Long-term Assets $30,000
Total Assets $46,000
Total Requirements $70,500