Clothing E-Commerce Site Business Plan

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Liquid Culture

Company

Overview

Ownership & Structure

Larry Wilson will manage the marketing team, as well as the development and administration of Liquid Culture’s website.  Maggie Granger will be in charge of the clothing design team. She will also manage the production of the designs by Magic Clothing Company.

The business will begin as an LLC held by the two co-founders. 

Team

Management Team

Liquid Culture will offer creative women’s outdoor clothing, online, that is both functional and beautiful. Larry Wilson and Maggie Granger, co-owners of Liquid Culture, will create a cost-effective operation that will eliminate the cost of inventory by having third parties handle all manufacturing and shipping of clothing to the customer. Liquid Culture will process the order and collect the payment online. The order will then be sent to third parties to be filled and shipped. Liquid Culture will focus on clothing design and marketing of its products.

Personnel Table

2020 2021 2022
Marketing / Website Director $78,000 $79,560 $81,151
Design Director $84,000 $85,680 $87,394
Designers (3) $216,000 $220,320 $224,727
Web Administrator $57,600 $58,752 $59,927
Office Manager $42,000 $42,840 $43,697
Marketing Staff (2) $96,000 $97,920 $99,878
Accountant $43,200 $44,064 $44,945
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