Market Analysis Summary
Consumers are demanding environmental safe cleaners in public spaces. Additionally, janitorial firms are finding that biodegradable, environmentally safe are cleaners are a strong selling point when competing for contracts.
Last year, 1.5 billion dollars was spent on commercial cleaners. Of those sales, biodegradable, environmentally safe cleaners represented 15% of total sales. This is a 20% increase over sales the previous year.
4.1 Market Segmentation
ChemSafe will focus on three customer groups:
- Wholesale Distributors: This group is the critical supplier to retail outlets and pivotal to the success of ChemSafe cleanser products.
- Janitorial Professionals: An important key to the janitorial market is the ability to add value to cleaners through innovative products or techniques. We believe that ChemSafe products are an invaluable tool to janitorial professionals.
- Consumers: Concern for the environment has created a group of consumers who will only use biodegradable, environmentally safe cleaners in their homes.