Cigar World has filed for a design patent for the box of our main product, ‘Fine Cigar.’ The message our packaging delivers is refinement and excellence. Our packaging, among other things, is exactly what sets us apart from the competition. The Fine Cigar is a cigar of the highest quality at an affordable price. Our flagship product will be launched at the Retailers Tobacco Dealers of America (RTDA) in Las Vegas, July 1999.
3.1 Product Description
The history of our ‘Fine Cigar’ project goes back to 1995. A few very knowledgeable tobacconists spent hundreds of hours trying to develop a great product that would be sold at an unbeatable price. Upon determining the needs of the people and developing our product, we designed a high powered presentation without paragon aimed at introducing our product to the world, and with that, the Fine Cigar was born. We are also planning to launch a limited edition of another wrapper that we will name the exquisite collection.
Our main product has been developed, we have filed for a design patent for our box, the blend of the cigar is done, and the cigar band has being designed. We have also filed for a trademark of the name. Our product will compete with well-known brands in the market such as Fuentes, Monte Cristo, Romeo, and Julianta. One problem we will be faced with is copycats or fake copies, for that reason, we have are filing a design patent to protect us against such individuals.
Like every other cigar, with the exception of machine made, all of our products are handmade. Production is done overseas in Jamaica. The space is adequate but we’re planning on relocating near the main airport in order to cut costs on ground transportation.
3.2 Future Products
Our research and development team is working on a new line of products that will revolutionize the industry. The company has spent well in excess of $100,000 since we started the ‘Fine Cigar’ project, our future plans include spending an additional $250,000 in the next 24 months.
In our research and development, all input comes from the consumer via our telephone marketing. We will be in need of substantial additional resources to facilitate the development and production of current and future products.
The following proposals are being considered for the future:
- ‘Fine Cigar’ exquisite collection.
- The ‘Bland Cigar’ line.
- Theme stores. Our company is also contemplating opening theme stores in the United States, Canada, and Europe.