Sports Chiropractic Center
Strategy and Implementation Summary
Sports Chiropractic is uniquely positioned to be successful in treating sports injuries. The following subsections will outline these advantages.
5.1 Competitive Edge
Dr. Meeks, an avid runner, is one of the most visible sport injury specialists in Southerlin. He supports the city’s numerous charity runs and has spoken to many athletic groups and organizations about preventing sport injuries.
Dr. Meeks has also developed an extensive network of contact with physicians that specialize in sport injuries. Over half of his referrals come from these doctors. This is a strong competitive edge with competitors. In addition, his strong reputation for exceptional service has resulted in growing base of loyal clients who will follow to his new practice.
But the strongest competitive advantage for Sports Chiropractic is that it is the only chiropractic service in the Pacific Valley Sport Medicine Center. As stated before, this center will become the dominant service provider for sport injuries. Dr. Meeks will become the chiropractor to see with a sport-related injury.
5.2 Marketing Strategy
Though Sports Chiropractic has a strong referral base for clients, it will still be important to market Dr. Meeks services.
Dr. Meeks will continue to speak to local groups on preventing sport injuries. The key is to keep Dr. Meeks in the public as the sports injury expert.
In addition, Sports Chiropractic will sponsor an annual run in the city in support of high school athletics.
5.3 Sales Forecast
The following table and chart highlight the sales forecast for three years.
|Year 1||Year 2||Year 3|
|Direct Cost of Sales||Year 1||Year 2||Year 3|
|Subtotal Direct Cost of Sales||$0||$0||$0|