Web Plan Summary
Although we do not anticipate the website being a big player in our marketing and sales game plan initially, we do understand the importance a web presence has in portraying a certain image to the public. The Accurate Chiropractic, LLC website will offer basic information on the benefits of chiropractic care for various injuries and conditions, as well as listing our address, contact information, and hours. We will list a series of FAQs (Frequently Asked Questions), and include a link to a mapping site with online directions to the office.
In the future, we may consider adding an interactive format that allows patients to check their account balance and activity, pay bills, and schedule appointments online. It is our goal to keep up with changes in technology so long as they are cost effective; therefore, we will review our web plan quarterly and make changes in accordance with our growth and cash flow analysis.
To further show off its expertise, the Accurate Chiropractic, LLC website should create a resources area, offering articles, research and copies of our monthly newsletters to interested parties. A calendar of upcoming seminars and Dr. Rubano’s schedule of continuing education will also be an excellent way of showing our commitment to keeping up with the latest in natural healthcare advances.
The key to the website strategy will be combining a very well designed front end, with a back end capable of recording leads. The web address, which is already under construction, is www.accuratechiro.com.
6.1 Website Marketing Strategy
Initially, our website will not play a large part in our overall marketing strategy. As previously stated, the Accurate Chiropractic, LLC site will be provided as a convenience for our active clientele and for information purposes on a word of mouth basis. It should be well designed to add to our professional image. Eventually, we may decide to buy targeted key word searches; however, this would be subject to price and cost effectiveness.
6.2 Development Requirements
The Accurate Chiropractic website will be initially developed with few technical resources. A simple hosting provider, AllSoft Computer Associates, will host the site and provide the technical back end.
Accurate Chiropractic will work with a contracted user interface designer to develop the site. The user interface designer will use our existing graphic art to come up with the website logo, and the website graphics.
The maintenance of the site will be done by AllSoft. As the website rolls out future development such as newsletters and downloadable articles, we may need to contract with a technical resource to build the trackable download and the newsletter capabilities.