The present InteliChild.com is a start-up company with four full time employees. We are a high-powered team of creative individuals. The company creates an Internet environment attractive to bright kids, and is planning to sell toys, books, and software to those kids, their parents, and schools. Our products will be the best reviewed in our niche.
Our start-up costs reflect of our commitment to dominate the Internet market place.
Our development costs are high, but because we are now located in Oregon instead of the Silicon Valley, our human resources costs are not as high as they might be - particularly for the talented programmers that we need. Marketing expenses are also high, but spending on the costly development of this site without promoting it appropriately would make it difficult to gather together the traffic necessary to make this a success.
Our location leverages our partner potential, even though we are paying a premium for space and for talent due to development costs.
The company was incorporated as a California C corporation owned by its principal founders, at 25% ownership each. (Name Omitted) Capital partners acquired 50% of the company.
The company has a single office. Its important website and Internet infrastructure situation is explained in detail later in this plan. The initial website is at www.citruscoolkids.com.