Market Analysis Summary
Over the past five years, there has been tremendous housing growth in the affluent northwest area of the city. To date, 3,500 new housing units have been built in the area to accommodate the growth of the city's population. Most these units are being bought or rented by young families with young children.
Currently, there is no park program servicing the area. It is anticipated that a new park will be created for the area in the next three years to serve the estimated 10,000 families in the area.
The area also has 15 private child care centers that serve over 1,600 children, ages one to four. It is estimated that there are 5,000 children in northwest Monroe under the age of four.
Currently, there are no other activity or music programs in the area that serves the pre-schoolers.
Bees' Circus will purse both the children at home and children at the private child care centers.
4.1 Market Segmentation
Bees' Circus will focus on the two target groups:
- At home pre-schoolers
- Childcare pre-schoolers