Bees' Circus
Strategy and Implementation Summary
Bees’ Circus will start by sending direct mailings to parents of young children in northwest Monroe. The mailer will announce an open house invitation to visit the facility. In addition, Bees’ Circus will offer a 20% discount on its activity and music classes.
Bees’ Circus will also offer a discounted group rate (20%) to the area’s announce centers.
5.1 Sales Strategy
The sales strategy of Bees’ Circus will be to build from a base of satisfied customers. The program will offer a 20% discount on class fees for each successful referral to Bees’ Circus. We will also offer one session free visits for any parent and child interested in exploring our program.
5.1.1 Sales Forecast
Bees’ Circus anticipates that May will be weak month for classes. Enrollment will increase steadily from June on. The following is the sales forecast for Bees’ Circus.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | |||
| Classes | $233,000 | $258,000 | $299,000 |
| Parties | $11,200 | $14,000 | $16,000 |
| Total Sales | $244,200 | $272,000 | $315,000 |
| Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
| Classes | $11,500 | $9,800 | $11,300 |
| Parties | $0 | $0 | $0 |
| Subtotal Direct Cost of Sales | $11,500 | $9,800 | $11,300 |
By 
