Children's Play Program Business Plan

Bees’ Circus is a children’s play and music program that offers a series of parent/child programs devoted to the physical, emotional and social development of children. We offer eight different weekly classes for children newborn through four years. The activities are designed to improve balance, coordination and other sensory stimuli while reinforcing good social skills in a group play environment. Bees’ Circus also offers music classes. Children 16 months through four years, will enjoy singing and dancing while getting their first taste of different musical beats and rhythms. Each week, new musical styles will be introduced, such as jazz, contemporary, and classical tunes. Activities such as instrument exploration, songs and movement to music are designed to provide a positive musical experience for both parents and young children.

Bees’ Circus offers a unique service in that there is no other program like it in the city of Monroe. Though the city does run some classes for children through their parks and recreation department, they are not part of a comprehensive growth program for pre-schoolers.

Bees’ Circus is centrally located in the new commercial center that serves the affluent northwest area of Monroe. Over the past five years, there has been tremendous housing growth in the northwest of the city. To date, 3,500 new housing units have been built in the area to accommodate the growth of the city’s population. Most these units are being bought or rented by young families with young children. Currently, there is no park program servicing the area. It is anticipated that a new park will be created in the next three years to serve the estimated 10,000 families in the area.

Barbara Miller, co-owner of Bees’ Circus, has been an educator for over 20 years and has been instrumental in the development of Monroe’s pre-school programs. She is starting Bees’ Circus to offer parents and children a nurturing environment in which to spend time together and play.

1.1 Mission

The mission of Bees’ Circus is to promote the physical, emotional and social development of children. Parents are also a central part of Bees’ Circus activities.

When parents enter their child’s world of play and imagination, the child blossoms with more confidence to explore and learn. Time spent playing with mom or dad contributes to healthy emotional development and will also build trust between parent and child.

1.2 Objectives

The objectives of Bees’ Circus are as follows:

• Fill classes to 70% capacity by end of first year of operation.
• Retain at least 50% of children moving from one class level to the next.
• Increase the number of families participating in classes by 15% during the second year of operation.