Web Plan Summary
ToyLearn’s website will be used as the key marketing tool to distribute the products. It will be an inexpensive and effective method of distributing information regarding ToyLearn and its products. The site will have two areas, one for general information, a second for retailers/distributors. The second area will have more information beyond marketing information such as inventory, etc.
6.1 Website Marketing Strategy
The website marketing strategy is simple and straightforward. Include the URL on all printed material as well as reference it in communications with customers. In order for as many people as possible to find it, ToyLearn will submit the site to a wide range of search engines so even if a perspective customer is not aware of ToyLearn but knows about the product category, they will still be directed to ToyLearn’s site.
6.2 Development Requirements
The site will be developed by programmers found by leveraging personal contacts of David’s. It is expected that once the architecture of the site is developed it will take no longer than one month to build and test. The site will be monitored on an ongoing basis in terms of traffic, sales and usage patterns. The programmer will be kept on a retainer basis and the site will be appended as necessary.