The Toddler Warehouse

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Child Care Business Plan

Executive Summary

The Toddler Warehouse is a full-service child care/development facility that cares for toddlers from age three to five. The Toddler Warehouse will be concentrating on the upper end of the market: double-income professional parents. These personally ambitious parents are typically eager in terms of their children's development and will be willing to pay to have their children attend the best facilities.

Through specialized training of the staff and innovative learning systems, The Toddler Warehouse is cutting edge in terms of child development. This curriculum, coupled with a custom designed facility and a low teacher:student ratio ensures a top shelf service for the children and the parents.

The Toddler Warehouse expects to become profitable by month 11, and has projected a modest net profit by year three. 

1.1 Objectives

The objectives for the first three years of operation include:

  • To create a service based operation whose primary goal is to exceed customer's expectations.
  • The utilization of The Toddler Warehouse by at least 40 different families in the first eight months.
  • To increase the number of client's served by 20% each year.
  • To develop a sustainable, profitable, start-up business.

1.2 Mission

The Toddler Warehouse's mission is to provide top level child care. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

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