Cell Phones Retailer Business Plan

Garbles Cellular Phones

Execution

Marketing & Sales

Important advisory

[This sample business plan is based on one from several years ago, valid then, and still useful as an illustration of what a business plan contains and what issues it covers. It is not valid for information purposes today.]

Marketing Plan

Short-term marketing strategies are those that bring will bring us a temporary boost in traffic. Although these techniques are very important to our over-all plan, they are only a temporary traffic source and must not be solely relied upon. Short-term marketing strategies include:

• Purchasing Advertising
• Bulletin Boards
• Search Engines

Long-term marketing strategies are those that will bring us a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road. Long-term marketing strategies include:

• Opt-in Lists
• Freebies
• Content

By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, Garbles Cellular will drive a steady stream of targeted traffic to our website.

Using this simple formula when creating our Internet marketing strategy and excelling at all three, we hope to guarantee our success.

Our short-term marketing strategy will focus heavily on sales promotion, niche positioning in the market and customer service with loyalty and retention in sales.

Our promotions will always stay in tune with our company objectives and mission statement.

Sales Plan

When we Sales Strategy we shall follow the following steps:

Sales Success Requires Planning – we shall formulate our sales strategy and tactics to achieve our sales success.

Analyze Our Potential – we shall step through a structured process that will prepare us for the development of our sales strategy.

Strategize Around Strengths – the description of our sales activity will be analyzed producing a report that reveals factors impacting our sales potential.

Develop Our Tactics – we shall receive guidance to develop a comprehensive tactical plan to achieve our success.

Measure Our Success – we shall constantly develop key measurements that mark the progress of financial estimates that guide our growth.

Employ An Action Plan for Success – we shall provide our sales force a clear tactical plan that is also aligned with management’s strategic objectives.

The sales strategy of Garbles Cellular Phones is simple. The key to customer satisfaction is having the product and services that meet the customer’s needs. A crucial part of that is to also have knowledgeable employees to help customers quickly find what they want.

Operations

Locations & Facilities

The Garbles Cellular Phones’ store will operate virtually 24 hours a day 7 days a week. Although the store opening hours will be officially 10:00 a.m. to 6:00 p.m., it is clear that due to our Internet operation the customer support will be a non-stop one. The personnel plan, as detailed in the following table, has been developed to support these hours.

Milestones & Metrics

Milestones Table

Key Metrics

Our Key Metrics:

1. # of customer’s who tweet and retweet about our service. our customers will want to talk to us, we want to listen 
2. # of facebook page views and likes.
3. We will run specials on our website as well as Facebook. We will provide codes that link directly to the promotions so we can tell if they are working or not 
4. Our Website. Everything is easy to find and terms are easy to understand. We will also have a chatbox to help customers with questions. 
5. Instagram – Have a picture scavenger hunt which ends in the ability to win a accessory or in rare cases a phone.