Like New Carpet Cleaners
Executive Summary
Like New Carpet Cleaning, located in Danbury, CT, will sell carpet and upholstery cleaning services to Fairfield County, CT home and condominium owners, building its brand around the fact that it will make carpets look “like new.” To that end, the business will raise $57,500 from outside investors to purchase its delivery van, carpet-cleaning equipment, and develop a unique, service-oriented website which will keep administrative costs low and drive sales through its simple and easy accessibility for the consumer.
The initial customer base will be homeowners with a high percentage of their floors carpeted, within a 5-mile radius of Danbury, CT, and soon within all of Fairfield County. Sales are projected to grow at 25% per year as the business expands into new markets. Profitability will be the goal only after the business grows to a significant scale and becomes a major player in the local market. At that point, the business will enjoy significantly lower expenses as well as an infrastructure which positions it well for future expansion.
Objectives
Like New Carpet Cleaners seeks to establish a substantial foothold in the local carpet-cleaning business in Fairfield County, CT, and position itself for expansion either through company-run offices or franchising. The following goals represent these objectives:
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Within one year of launch, to receive a 95% or four-star rating on customer review services such as www.yelp.com and the Better Business Bureau.
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Within three years of launch, to serve 10% of homes with carpets in Fairfield County.
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Within five years of launch, to serve 25% of homes with carpets in Fairfield County.
Mission
Like New Carpet Cleaners will bring simplicity and automation to carpet cleaning service for homes, helping homeowners maintain beautiful carpets and a beautiful home and saving them from the cost of replacing carpets.
Keys to Success
- Use online technology to make the process of ordering, scheduling, and paying for carpet cleaning simpler for customers.
- Provide a good customer experience, with a well-trained cleaning crew, and quality assurance with a 30-day money back guarantee.
- Use environmentally friendly cleaning products and stay up to date on new breakthroughs in safe and earth-friendly products and processes.
