Marketing & Sales
Pot’s image problem has since begun to fade, especially in states like Washington and Colorado. Two more states, Oregon and Alaska, have legalized the recreational use of marijuana, and several others may soon have the opportunity to join them. But the people who sell the drug are facing a predicament. In a legal market, cannabis—the plant from which pot is derived—comes to resemble many other farmed products: One grower’s plant looks and tastes a lot like his neighbor’s. (Some pot connoisseurs with sensitive palates can differentiate among strains of cannabis—and even among brands—but they’re as rare as the coffee drinker who can guess his beans’ origins.)
We plan to change all that using all the tools of the modern world including:
Twitter – we will join the conversation and point customers towards knowledgeable people and blogs as well as our own. We will keep up on the most popular products for those who like to get high.
Blog – Write about our experiences and recommendations. We will also sign ourselves up and contribute to leafly.com. This is a database which will helps those who are looking for cannabis find us.
Facebook – Show our most popular buds as well as the best edible recipes
Promotions – we will give influencers discounts so they can try our product and see it is in fact what they are looking for. This will allow them to say with certainty we have the best products on the market.
We make the customer feel comfortable – never underestimate the simplicity of remembering people and making them feel at home in your store.
Our Sales plan is:
- We will have a website and a blog to promote customer knowledge
- We will be members Leafly.com as well as one or two other websites where customers go to find stores selling marijuana products.
- We will get a partnership with as many suppliers as we can and promote that we have those products.
- Our edibles will be from suppliers that use clean and organic products.
Locations & Facilities
We will have 1500 square feet. Our space will be on the first floor and very close to the street so it will be easy to spot our signage.
There will be a back area for inventory and storage as well as a safe. There will be a place for staff to eat lunch and take a break for a few minutes.
The main store area will be set up with counters as well as glass shelves like a jewelry store will the customer can see what we sell but can’t touch our products with out one of our staff helping them.
The front area will have a desk and comfortable lounge chairs/sofa as well as a table with magazines. The magazines are purely as props to make them feel comfortable. We will not leave customers there long enough to read.
Milestones & Metrics
|Milestone||Due Date||Who’s Responsible|
Legal entity established
|Nov 15, 2017||Ownership|
List of top 10 inventory items set
|Dec 01, 2017||Ownership|
List of top 10 vendors complete
|Dec 13, 2017||Ownership|
Location locked in
|Jan 26, 2018||Ownership|
Location fix-up contracted and underway
|Feb 16, 2018||Ownership|
Location ready to launch
|Mar 14, 2018||Ownership|
Initial inventory in place
|Mar 15, 2018||Ownership|
|Apr 02, 2018||Ownership|
|Apr 20, 2018||Ownership|
- Customer email list
- Customer visits
- Gross margin by product line
- Sales per day and hour
- Number of items stocked