Palms and Bonds

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Business Development Business Plan

Company Summary

Palms and Bonds is a relatively new company providing high-level expertise in local business development, market identification and development, channel development, distribution strategies, and marketing strategies for all types of products and services. It will focus initially on providing and satisfying two kinds of markets:

  1. Providing market research to local clients looking at developing their businesses for the increasingly competitive markets, be they new or established.

  2. Providing market research services to foreign investors looking at investing in the local markets.

As it grows it will take on people and consulting work in related markets. It will also look for additional leverage by establishing relationships and representations with international market research organizations.

2.1 Company Ownership

Palms and Bonds is a Private Limited company. Its fiscal year is the calendar year. Messrs. TTT. and SSS. equally own the company.

2.2 Start-up Summary

Total start-up capital and expenses covered (including legal costs, logo design, stationery and related expenses) came to approximately P49,600. Start-up assets required and utilized included personal computers, vehicles, office furniture, and other office equipment. Please find below the start-up table.

Note: All displayed currency values represent Botswanan Pula (P).

Start-up Funding
Start-up Expenses to Fund $49,600
Start-up Assets to Fund $20,400
Total Funding Required $70,000
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $20,400
Additional Cash Raised $0
Cash Balance on Starting Date $20,400
Total Assets $20,400
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Planned Investment
Mr. T. $35,000
Mr. S. $35,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $70,000
Loss at Start-up (Start-up Expenses) ($49,600)
Total Capital $20,400
Total Capital and Liabilities $20,400
Total Funding $70,000
Start-up Expenses
Legal $1,200
Stationery etc. $2,000
Brochures $3,000
Sales Calls $1,200
Expensed equipment $20,000
Rent $1,200
Staff training $5,000
Communications system $5,000
Other $11,000
Total Start-up Expenses $49,600
Start-up Assets
Cash Required $20,400
Other Current Assets $0
Long-term Assets $0
Total Assets $20,400
Total Requirements $70,000

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