CorbelArch Real Estate Inspectors
Strategy and Implementation Summary
As stated before, the company will focus on greater service through better scheduling, project management, and greater alignment of personnel by providing profit sharing. The company is utilizing the most up-to-date communications and scheduling and reporting technology available.
The company is also currently carrying out an aggressive marketing plan throughout the region. This includes Web listings, direct mailings, literature and strategic alliances with key industry professionals.
5.1 Competitive Edge
CorbelArch Real Estate Inspectors seeks to establish a competitive edge in its new target market segment by increasing the level of customer contact and service. Something that other competitors oftentimes lack. Additionally, CorbelArch Real Estate Inspectors possesses the necessary skills to produce the high quality services that are needed in this field. The establishment of the previously mentioned work processes that will ensure greater service will strengthen the contacts that promote word-of-mouth marketing and networking.
5.2 Marketing Strategy
CorbelArch Real Estate Inspectors is currently utilizing several avenues to promote the company and its services including but not limited to: website, multiple trade Web listings, brochure placements, phone directory advertisement, direct mail advertisement, target service mailings and word of mouth among key industry professionals.
Our website will be promoted on all of our marketing publications, and promo pieces. We will link to various trade and government sites. We are currently listed at the top of several of the most utilized search engines.
5.3 Sales Strategy
Sales forecast is based on the existing client base of the two principal officers of the company and the ability of they and their two relatively new employees to generate new sales based on these contacts. By bringing together the experience, (which includes significant sales) of the existing owners and new employees the company will be able to generate sales on an escalating basis. Furthermore, the company’s growing marketing program will generate the growth the company needs to excel.
5.3.1 Sales Forecast
The table and chart below, along with the first year monthly break down in the appendix ably present the Sales and Cost of Sales forecast.
|FY 2005||FY 2006||FY 2007|
|Residential Inspection Services||$129,000||$150,000||$200,000|
|Commercial Inspection Services||$60,000||$100,000||$150,000|
|Property Preservation Services||$36,000||$50,000||$75,000|
|Direct Cost of Sales||FY 2005||FY 2006||FY 2007|
|Subtotal Direct Cost of Sales||$49,815||$66,625||$94,300|